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Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models

Fuente: arXiv

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Dettagli Bibliografici
Autori principali:	Dew, Ryan, Padilla, Nicolas, Shchetkina, Anya
Natura:	Preprint
Pubblicazione:	2024
Soggetti:	Econometrics Applications
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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