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Bibliographic Details
Main Authors: Dorsch, John, Deroy, Ophelia
Format: Preprint
Published: 2024
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Online Access:https://arxiv.org/abs/2408.10905
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author Dorsch, John
Deroy, Ophelia
author_facet Dorsch, John
Deroy, Ophelia
contents This study explores whether labeling AI as "trustworthy" or "reliable" influences user perceptions and acceptance of automotive AI technologies. Using a one-way between-subjects design, the research involved 478 online participants who were presented with guidelines for either trustworthy or reliable AI. Participants then evaluated three vignette scenarios and completed a modified version of the Technology Acceptance Model, which included variables such as perceived ease of use, human-like trust, and overall attitude. Although labeling AI as "trustworthy" did not significantly influence judgments on specific scenarios, it increased perceived ease of use and human-like trust, particularly benevolence. This suggests a positive impact on usability and an anthropomorphic effect on user perceptions. The study provides insights into how specific labels can influence attitudes toward AI technology.
format Preprint
id arxiv_https___arxiv_org_abs_2408_10905
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle The impact of labeling automotive AI as "trustworthy" or "reliable" on user evaluation and technology acceptance
Dorsch, John
Deroy, Ophelia
Human-Computer Interaction
Artificial Intelligence
Emerging Technologies
K.4.1; H.5.2; H.4.2; J.7; J.4
This study explores whether labeling AI as "trustworthy" or "reliable" influences user perceptions and acceptance of automotive AI technologies. Using a one-way between-subjects design, the research involved 478 online participants who were presented with guidelines for either trustworthy or reliable AI. Participants then evaluated three vignette scenarios and completed a modified version of the Technology Acceptance Model, which included variables such as perceived ease of use, human-like trust, and overall attitude. Although labeling AI as "trustworthy" did not significantly influence judgments on specific scenarios, it increased perceived ease of use and human-like trust, particularly benevolence. This suggests a positive impact on usability and an anthropomorphic effect on user perceptions. The study provides insights into how specific labels can influence attitudes toward AI technology.
title The impact of labeling automotive AI as "trustworthy" or "reliable" on user evaluation and technology acceptance
topic Human-Computer Interaction
Artificial Intelligence
Emerging Technologies
K.4.1; H.5.2; H.4.2; J.7; J.4
url https://arxiv.org/abs/2408.10905