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Bibliographic Details
Main Authors: Dorsch, John, Deroy, Ophelia
Format: Preprint
Published: 2024
Subjects:
Online Access:https://arxiv.org/abs/2408.10905
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Table of Contents:
  • This study explores whether labeling AI as "trustworthy" or "reliable" influences user perceptions and acceptance of automotive AI technologies. Using a one-way between-subjects design, the research involved 478 online participants who were presented with guidelines for either trustworthy or reliable AI. Participants then evaluated three vignette scenarios and completed a modified version of the Technology Acceptance Model, which included variables such as perceived ease of use, human-like trust, and overall attitude. Although labeling AI as "trustworthy" did not significantly influence judgments on specific scenarios, it increased perceived ease of use and human-like trust, particularly benevolence. This suggests a positive impact on usability and an anthropomorphic effect on user perceptions. The study provides insights into how specific labels can influence attitudes toward AI technology.