Focus Agent: LLM-Powered Virtual Focus Group

Fuente: arXiv
Salvato in:
Dettagli Bibliografici
Autori principali: Zhang, Taiyu, Zhang, Xuesong, Cools, Robbe, Simeone, Adalberto L.
Natura: Preprint
Pubblicazione: 2024
Soggetti:
Accesso online:
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
_version_ 1866914934805233664
author Zhang, Taiyu
Zhang, Xuesong
Cools, Robbe
Simeone, Adalberto L.
author_facet Zhang, Taiyu
Zhang, Xuesong
Cools, Robbe
Simeone, Adalberto L.
contents In the domain of Human-Computer Interaction, focus groups represent a widely utilised yet resource-intensive methodology, often demanding the expertise of skilled moderators and meticulous preparatory efforts. This study introduces the ``Focus Agent,'' a Large Language Model (LLM) powered framework that simulates both the focus group (for data collection) and acts as a moderator in a focus group setting with human participants. To assess the data quality derived from the Focus Agent, we ran five focus group sessions with a total of 23 human participants as well as deploying the Focus Agent to simulate these discussions with AI participants. Quantitative analysis indicates that Focus Agent can generate opinions similar to those of human participants. Furthermore, the research exposes some improvements associated with LLMs acting as moderators in focus group discussions that include human participants.
format Preprint
id arxiv_https___arxiv_org_abs_2409_01907
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Focus Agent: LLM-Powered Virtual Focus Group
Zhang, Taiyu
Zhang, Xuesong
Cools, Robbe
Simeone, Adalberto L.
Human-Computer Interaction
In the domain of Human-Computer Interaction, focus groups represent a widely utilised yet resource-intensive methodology, often demanding the expertise of skilled moderators and meticulous preparatory efforts. This study introduces the ``Focus Agent,'' a Large Language Model (LLM) powered framework that simulates both the focus group (for data collection) and acts as a moderator in a focus group setting with human participants. To assess the data quality derived from the Focus Agent, we ran five focus group sessions with a total of 23 human participants as well as deploying the Focus Agent to simulate these discussions with AI participants. Quantitative analysis indicates that Focus Agent can generate opinions similar to those of human participants. Furthermore, the research exposes some improvements associated with LLMs acting as moderators in focus group discussions that include human participants.
title Focus Agent: LLM-Powered Virtual Focus Group
topic Human-Computer Interaction
url https://arxiv.org/abs/2409.01907