AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances

Fuente: arXiv
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Autores principales: Agarwal, Dhruv, Naaman, Mor, Vashistha, Aditya
Formato: Preprint
Publicado: 2024
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author Agarwal, Dhruv
Naaman, Mor
Vashistha, Aditya
author_facet Agarwal, Dhruv
Naaman, Mor
Vashistha, Aditya
contents Large language models (LLMs) are being increasingly integrated into everyday products and services, such as coding tools and writing assistants. As these embedded AI applications are deployed globally, there is a growing concern that the AI models underlying these applications prioritize Western values. This paper investigates what happens when a Western-centric AI model provides writing suggestions to users from a different cultural background. We conducted a cross-cultural controlled experiment with 118 participants from India and the United States who completed culturally grounded writing tasks with and without AI suggestions. Our analysis reveals that AI provided greater efficiency gains for Americans compared to Indians. Moreover, AI suggestions led Indian participants to adopt Western writing styles, altering not just what is written but also how it is written. These findings show that Western-centric AI models homogenize writing toward Western norms, diminishing nuances that differentiate cultural expression.
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id arxiv_https___arxiv_org_abs_2409_11360
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publishDate 2024
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spellingShingle AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances
Agarwal, Dhruv
Naaman, Mor
Vashistha, Aditya
Human-Computer Interaction
Artificial Intelligence
Large language models (LLMs) are being increasingly integrated into everyday products and services, such as coding tools and writing assistants. As these embedded AI applications are deployed globally, there is a growing concern that the AI models underlying these applications prioritize Western values. This paper investigates what happens when a Western-centric AI model provides writing suggestions to users from a different cultural background. We conducted a cross-cultural controlled experiment with 118 participants from India and the United States who completed culturally grounded writing tasks with and without AI suggestions. Our analysis reveals that AI provided greater efficiency gains for Americans compared to Indians. Moreover, AI suggestions led Indian participants to adopt Western writing styles, altering not just what is written but also how it is written. These findings show that Western-centric AI models homogenize writing toward Western norms, diminishing nuances that differentiate cultural expression.
title AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances
topic Human-Computer Interaction
Artificial Intelligence
url https://arxiv.org/abs/2409.11360