Uniform price auctions with pre-announced revenue targets: Evidence from China's SEOs

Fuente: arXiv
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Autori principali: Gao, Shenghao, Khezr, Peyman, Pourkhanali, Armin
Natura: Preprint
Pubblicazione: 2024
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author Gao, Shenghao
Khezr, Peyman
Pourkhanali, Armin
author_facet Gao, Shenghao
Khezr, Peyman
Pourkhanali, Armin
contents This study explores the performance of auctions in China's seasoned equity offering (SEO) market, both theoretically and empirically. In these auctions, issuers must commit to a pre-announced revenue target and a maximum number of shares available for auction. We use a common value framework to analyze this auction mechanism, detailing its operation, share allocation, and pricing. The theoretical findings suggest that when buyers bid truthfully, the seller's optimal strategy is to set the total share quantity equal to the target revenue divided by the reserve price. We demonstrate that committing to a target revenue results in a higher level of truthful bidding compared to a standard uniform-price auction without any revenue commitment. We empirically test our theoretical findings using data from China's SEO markets. First, we assess the impact of various issuer strategies on firm-level SEO discounts, categorizing scenarios based on share availability and target revenue. We find that the scenario where the reserve price times the share quantity matches the target revenue is the most optimal for sellers. Second, we examine bidding behavior and auction performance, showing that China's SEO uniform price auction performs exceptionally well. Specifically, the actual issue prices are only 0.029 below the truthful case prices, indicating that the revenue raised is still close to what would have been achieved with truthful bids.
format Preprint
id arxiv_https___arxiv_org_abs_2410_00063
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Uniform price auctions with pre-announced revenue targets: Evidence from China's SEOs
Gao, Shenghao
Khezr, Peyman
Pourkhanali, Armin
General Economics
Economics
This study explores the performance of auctions in China's seasoned equity offering (SEO) market, both theoretically and empirically. In these auctions, issuers must commit to a pre-announced revenue target and a maximum number of shares available for auction. We use a common value framework to analyze this auction mechanism, detailing its operation, share allocation, and pricing. The theoretical findings suggest that when buyers bid truthfully, the seller's optimal strategy is to set the total share quantity equal to the target revenue divided by the reserve price. We demonstrate that committing to a target revenue results in a higher level of truthful bidding compared to a standard uniform-price auction without any revenue commitment. We empirically test our theoretical findings using data from China's SEO markets. First, we assess the impact of various issuer strategies on firm-level SEO discounts, categorizing scenarios based on share availability and target revenue. We find that the scenario where the reserve price times the share quantity matches the target revenue is the most optimal for sellers. Second, we examine bidding behavior and auction performance, showing that China's SEO uniform price auction performs exceptionally well. Specifically, the actual issue prices are only 0.029 below the truthful case prices, indicating that the revenue raised is still close to what would have been achieved with truthful bids.
title Uniform price auctions with pre-announced revenue targets: Evidence from China's SEOs
topic General Economics
Economics
url https://arxiv.org/abs/2410.00063