Bypassing the Popularity Bias: Repurposing Models for Better Long-Tail Recommendation

Fuente: arXiv
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Autores principales: Blahut, Václav, Koupil, Karel
Formato: Preprint
Publicado: 2024
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author Blahut, Václav
Koupil, Karel
author_facet Blahut, Václav
Koupil, Karel
contents Recommender systems play a crucial role in shaping information we encounter online, whether on social media or when using content platforms, thereby influencing our beliefs, choices, and behaviours. Many recent works address the issue of fairness in recommender systems, typically focusing on topics like ensuring equal access to information and opportunities for all individual users or user groups, promoting diverse content to avoid filter bubbles and echo chambers, enhancing transparency and explainability, and adhering to ethical and sustainable practices. In this work, we aim to achieve a more equitable distribution of exposure among publishers on an online content platform, with a particular focus on those who produce high quality, long-tail content that may be unfairly disadvantaged. We propose a novel approach of repurposing existing components of an industrial recommender system to deliver valuable exposure to underrepresented publishers while maintaining high recommendation quality. To demonstrate the efficiency of our proposal, we conduct large-scale online AB experiments, report results indicating desired outcomes and share several insights from long-term application of the approach in the production setting.
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institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Bypassing the Popularity Bias: Repurposing Models for Better Long-Tail Recommendation
Blahut, Václav
Koupil, Karel
Information Retrieval
Machine Learning
Recommender systems play a crucial role in shaping information we encounter online, whether on social media or when using content platforms, thereby influencing our beliefs, choices, and behaviours. Many recent works address the issue of fairness in recommender systems, typically focusing on topics like ensuring equal access to information and opportunities for all individual users or user groups, promoting diverse content to avoid filter bubbles and echo chambers, enhancing transparency and explainability, and adhering to ethical and sustainable practices. In this work, we aim to achieve a more equitable distribution of exposure among publishers on an online content platform, with a particular focus on those who produce high quality, long-tail content that may be unfairly disadvantaged. We propose a novel approach of repurposing existing components of an industrial recommender system to deliver valuable exposure to underrepresented publishers while maintaining high recommendation quality. To demonstrate the efficiency of our proposal, we conduct large-scale online AB experiments, report results indicating desired outcomes and share several insights from long-term application of the approach in the production setting.
title Bypassing the Popularity Bias: Repurposing Models for Better Long-Tail Recommendation
topic Information Retrieval
Machine Learning
url https://arxiv.org/abs/2410.02776