YouTube Video Analytics for Patient Engagement: Evidence from Colonoscopy Preparation Videos

Fuente: arXiv
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Main Authors: Guo, Yawen, Liu, Xiao, Susarla, Anjana, Rema, Padman
Format: Preprint
Published: 2024
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author Guo, Yawen
Liu, Xiao
Susarla, Anjana
Rema, Padman
author_facet Guo, Yawen
Liu, Xiao
Susarla, Anjana
Rema, Padman
contents Videos can be an effective way to deliver contextualized, just-in-time medical information for patient education. However, video analysis, from topic identification and retrieval to extraction and analysis of medical information and understandability from a patient perspective are extremely challenging tasks. This study demonstrates a data analysis pipeline that utilizes methods to retrieve medical information from YouTube videos on preparing for a colonoscopy exam, a much maligned and disliked procedure that patients find challenging to get adequately prepared for. We first use the YouTube Data API to collect metadata of desired videos on select search keywords and use Google Video Intelligence API to analyze texts, frames and objects data. Then we annotate the YouTube video materials on medical information, video understandability and overall recommendation. We develop a bidirectional long short-term memory (BiLSTM) model to identify medical terms in videos and build three classifiers to group videos based on the levels of encoded medical information and video understandability, and whether the videos are recommended or not. Our study provides healthcare stakeholders with guidelines and a scalable approach for generating new educational video content to enhance management of a vast number of health conditions.
format Preprint
id arxiv_https___arxiv_org_abs_2410_02830
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle YouTube Video Analytics for Patient Engagement: Evidence from Colonoscopy Preparation Videos
Guo, Yawen
Liu, Xiao
Susarla, Anjana
Rema, Padman
Image and Video Processing
Computer Vision and Pattern Recognition
Information Retrieval
Multimedia
Videos can be an effective way to deliver contextualized, just-in-time medical information for patient education. However, video analysis, from topic identification and retrieval to extraction and analysis of medical information and understandability from a patient perspective are extremely challenging tasks. This study demonstrates a data analysis pipeline that utilizes methods to retrieve medical information from YouTube videos on preparing for a colonoscopy exam, a much maligned and disliked procedure that patients find challenging to get adequately prepared for. We first use the YouTube Data API to collect metadata of desired videos on select search keywords and use Google Video Intelligence API to analyze texts, frames and objects data. Then we annotate the YouTube video materials on medical information, video understandability and overall recommendation. We develop a bidirectional long short-term memory (BiLSTM) model to identify medical terms in videos and build three classifiers to group videos based on the levels of encoded medical information and video understandability, and whether the videos are recommended or not. Our study provides healthcare stakeholders with guidelines and a scalable approach for generating new educational video content to enhance management of a vast number of health conditions.
title YouTube Video Analytics for Patient Engagement: Evidence from Colonoscopy Preparation Videos
topic Image and Video Processing
Computer Vision and Pattern Recognition
Information Retrieval
Multimedia
url https://arxiv.org/abs/2410.02830