A Utility-Mining-Driven Active Learning Approach for Analyzing Clickstream Sequences

Fuente: arXiv
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Autori principali: Wang, Danny Y. C., Jordanger, Lars Arne, Lin, Jerry Chun-Wei
Natura: Preprint
Pubblicazione: 2024
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author Wang, Danny Y. C.
Jordanger, Lars Arne
Lin, Jerry Chun-Wei
author_facet Wang, Danny Y. C.
Jordanger, Lars Arne
Lin, Jerry Chun-Wei
contents In rapidly evolving e-commerce industry, the capability of selecting high-quality data for model training is essential. This study introduces the High-Utility Sequential Pattern Mining using SHAP values (HUSPM-SHAP) model, a utility mining-based active learning strategy to tackle this challenge. We found that the parameter settings for positive and negative SHAP values impact the model's mining outcomes, introducing a key consideration into the active learning framework. Through extensive experiments aimed at predicting behaviors that do lead to purchases or not, the designed HUSPM-SHAP model demonstrates its superiority across diverse scenarios. The model's ability to mitigate labeling needs while maintaining high predictive performance is highlighted. Our findings demonstrate the model's capability to refine e-commerce data processing, steering towards more streamlined, cost-effective prediction modeling.
format Preprint
id arxiv_https___arxiv_org_abs_2410_07282
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle A Utility-Mining-Driven Active Learning Approach for Analyzing Clickstream Sequences
Wang, Danny Y. C.
Jordanger, Lars Arne
Lin, Jerry Chun-Wei
Machine Learning
In rapidly evolving e-commerce industry, the capability of selecting high-quality data for model training is essential. This study introduces the High-Utility Sequential Pattern Mining using SHAP values (HUSPM-SHAP) model, a utility mining-based active learning strategy to tackle this challenge. We found that the parameter settings for positive and negative SHAP values impact the model's mining outcomes, introducing a key consideration into the active learning framework. Through extensive experiments aimed at predicting behaviors that do lead to purchases or not, the designed HUSPM-SHAP model demonstrates its superiority across diverse scenarios. The model's ability to mitigate labeling needs while maintaining high predictive performance is highlighted. Our findings demonstrate the model's capability to refine e-commerce data processing, steering towards more streamlined, cost-effective prediction modeling.
title A Utility-Mining-Driven Active Learning Approach for Analyzing Clickstream Sequences
topic Machine Learning
url https://arxiv.org/abs/2410.07282