Commit: Online Groups with Participation Commitments

Fuente: arXiv
Saved in:
Bibliographic Details
Main Authors: Popowski, Lindsay, Zhang, Yutong, Bernstein, Michael S.
Format: Preprint
Published: 2024
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1866910678534586368
author Popowski, Lindsay
Zhang, Yutong
Bernstein, Michael S.
author_facet Popowski, Lindsay
Zhang, Yutong
Bernstein, Michael S.
contents In spite of efforts to increase participation, many online groups struggle to survive past the initial days, as members leave and activity atrophies. We argue that a main assumption of online group design -- that groups ask nothing of their members beyond lurking -- may be preventing many of these groups from sustaining a critical mass of participation. In this paper, we explore an alternative commitment design for online groups, which requires that all members commit at regular intervals to participating, as a condition of remaining in the group. We instantiate this approach in a mobile group chat platform called Commit, and perform a field study comparing commitment against a control condition of social psychological nudges with N=57 participants over three weeks. Commitment doubled the number of contributions versus the control condition, and resulted in 87% (vs. 19%) of participants remaining active by the third week. Participants reported that commitment provided safe cover for them to post even when they were nervous. Through this work, we argue that more effortful, not less effortful, membership may support many online groups.
format Preprint
id arxiv_https___arxiv_org_abs_2410_23267
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Commit: Online Groups with Participation Commitments
Popowski, Lindsay
Zhang, Yutong
Bernstein, Michael S.
Human-Computer Interaction
In spite of efforts to increase participation, many online groups struggle to survive past the initial days, as members leave and activity atrophies. We argue that a main assumption of online group design -- that groups ask nothing of their members beyond lurking -- may be preventing many of these groups from sustaining a critical mass of participation. In this paper, we explore an alternative commitment design for online groups, which requires that all members commit at regular intervals to participating, as a condition of remaining in the group. We instantiate this approach in a mobile group chat platform called Commit, and perform a field study comparing commitment against a control condition of social psychological nudges with N=57 participants over three weeks. Commitment doubled the number of contributions versus the control condition, and resulted in 87% (vs. 19%) of participants remaining active by the third week. Participants reported that commitment provided safe cover for them to post even when they were nervous. Through this work, we argue that more effortful, not less effortful, membership may support many online groups.
title Commit: Online Groups with Participation Commitments
topic Human-Computer Interaction
url https://arxiv.org/abs/2410.23267