Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage

Fuente: arXiv

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Bibliographic Details
Main Authors:	Jo, Wooyong, Lewis, Mike, Wang, Yanwen
Format:	Preprint
Published:	2024
Subjects:	General Economics Economics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2411.01103