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Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage

Fuente: arXiv

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Detalles Bibliográficos
Autores principales:	Jo, Wooyong, Lewis, Mike, Wang, Yanwen
Formato:	Preprint
Publicado:	2024
Materias:	General Economics Economics
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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