Spatial Competition on Psychological Pricing Strategies -- Preliminary Evidence from an Online Marketplace

Fuente: arXiv
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Main Authors: Schindl, Magdalena, Reichel, Felix
Format: Preprint
Published: 2024
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author Schindl, Magdalena
Reichel, Felix
author_facet Schindl, Magdalena
Reichel, Felix
contents This paper investigates whether spatial proximity shapes psychological-pricing choices on Austria's C2C marketplace willhaben. Two web-scraped snapshots of 826 Woom Bike listings - a standardised product sold on the platform reveal that sellers near direct competitors are more likely to adopt 9-, 90-, or 99-ending prices, who also use such pricing strategy unconditional on product characteristics or underlying spatiotemporal differences. Such strategy is associated with an average premium of approximately cet. par. 3.4 %. Information asymmetry persists: buyer trust hinges on signals such as the "Trusted Seller" badge, and missing data on the "PayLivery" feature. Lacking final transaction prices limits inference.
format Preprint
id arxiv_https___arxiv_org_abs_2411_07808
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Spatial Competition on Psychological Pricing Strategies -- Preliminary Evidence from an Online Marketplace
Schindl, Magdalena
Reichel, Felix
Econometrics
This paper investigates whether spatial proximity shapes psychological-pricing choices on Austria's C2C marketplace willhaben. Two web-scraped snapshots of 826 Woom Bike listings - a standardised product sold on the platform reveal that sellers near direct competitors are more likely to adopt 9-, 90-, or 99-ending prices, who also use such pricing strategy unconditional on product characteristics or underlying spatiotemporal differences. Such strategy is associated with an average premium of approximately cet. par. 3.4 %. Information asymmetry persists: buyer trust hinges on signals such as the "Trusted Seller" badge, and missing data on the "PayLivery" feature. Lacking final transaction prices limits inference.
title Spatial Competition on Psychological Pricing Strategies -- Preliminary Evidence from an Online Marketplace
topic Econometrics
url https://arxiv.org/abs/2411.07808