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| Autores principales: | , , , |
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| Formato: | Preprint |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://arxiv.org/abs/2411.11502 |
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| _version_ | 1866917402175864832 |
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| author | Gao, Chen Zhao, Zixin Shao, Lv Liu, Tong |
| author_facet | Gao, Chen Zhao, Zixin Shao, Lv Liu, Tong |
| contents | E-commerce app users exhibit behaviors that are inherently logically consistent. A series of multi-scenario user behaviors interconnect to form the scene-level all-domain user moveline, which ultimately reveals the user's true intention. Traditional CTR prediction methods typically focus on the item-level interaction between the target item and the historically interacted items. However, the scene-level interaction between the target item and the user moveline remains underexplored. There are two challenges when modeling the interaction with preceding all-domain user moveline: (i) Heterogeneity between items and scenes: Unlike traditional user behavior sequences that utilize items as carriers, the user moveline utilizes scenes as carriers. The heterogeneity between items and scenes complicates the process of aligning interactions within a unified representation space. (ii) Temporal misalignment of linked scene-level and item-level behaviors: In the preceding user moveline with a fixed sampling length, certain critical scene-level behaviors are closely linked to subsequent item-level behaviors. However, it is impossible to establish a complete temporal alignment that clearly identifies which specific scene-level behaviors correspond to which item-level behaviors. To address these challenges and pioneer modeling user intent from the perspective of the all-domain moveline, we propose All-domain Moveline Evolution Network (AMEN). AMEN not only transfers interactions between items and scenes to homogeneous representation spaces, but also introduces a Temporal Sequential Pairwise (TSP) mechanism to understand the nuanced associations between scene-level and item-level behaviors, ensuring that the all-domain user moveline differentially influences CTR predictions for user's favored and unfavored items. Online A/B testing demonstrates that our method achieves a +11.6% increase in CTCVR. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2411_11502 |
| institution | arXiv |
| publishDate | 2024 |
| record_format | arxiv |
| spellingShingle | All-domain Moveline Evolution Network for Click-Through Rate Prediction Gao, Chen Zhao, Zixin Shao, Lv Liu, Tong Information Retrieval E-commerce app users exhibit behaviors that are inherently logically consistent. A series of multi-scenario user behaviors interconnect to form the scene-level all-domain user moveline, which ultimately reveals the user's true intention. Traditional CTR prediction methods typically focus on the item-level interaction between the target item and the historically interacted items. However, the scene-level interaction between the target item and the user moveline remains underexplored. There are two challenges when modeling the interaction with preceding all-domain user moveline: (i) Heterogeneity between items and scenes: Unlike traditional user behavior sequences that utilize items as carriers, the user moveline utilizes scenes as carriers. The heterogeneity between items and scenes complicates the process of aligning interactions within a unified representation space. (ii) Temporal misalignment of linked scene-level and item-level behaviors: In the preceding user moveline with a fixed sampling length, certain critical scene-level behaviors are closely linked to subsequent item-level behaviors. However, it is impossible to establish a complete temporal alignment that clearly identifies which specific scene-level behaviors correspond to which item-level behaviors. To address these challenges and pioneer modeling user intent from the perspective of the all-domain moveline, we propose All-domain Moveline Evolution Network (AMEN). AMEN not only transfers interactions between items and scenes to homogeneous representation spaces, but also introduces a Temporal Sequential Pairwise (TSP) mechanism to understand the nuanced associations between scene-level and item-level behaviors, ensuring that the all-domain user moveline differentially influences CTR predictions for user's favored and unfavored items. Online A/B testing demonstrates that our method achieves a +11.6% increase in CTCVR. |
| title | All-domain Moveline Evolution Network for Click-Through Rate Prediction |
| topic | Information Retrieval |
| url | https://arxiv.org/abs/2411.11502 |