The Engagement-Prolonging Designs Teens Encounter on Very Large Online Platforms

Fuente: arXiv
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Main Authors: Chen, Yixin, Fu, Yue, Chen, Zeya, Radesky, Jenny, Hiniker, Alexis
Format: Preprint
Published: 2024
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author Chen, Yixin
Fu, Yue
Chen, Zeya
Radesky, Jenny
Hiniker, Alexis
author_facet Chen, Yixin
Fu, Yue
Chen, Zeya
Radesky, Jenny
Hiniker, Alexis
contents In the attention economy, online platforms are incentivized to design products that maximize user engagement, even when such practices conflict with users' best interests. We conducted a structured content analysis of all Very Large Online Platforms (VLOPs) to identify the designs these influential apps and sites use to capture attention and extend engagement. Specifically, we conducted this analysis posing as a teenager to identify the designs that young people are exposed to. We find that VLOPs use four strategies to extend teens' use: pressuring, enticing, trapping, and lulling them into spending more time online. We report on a hierarchical taxonomy organizing the 63 designs that fall under these categories. Applying this taxonomy to all 17 VLOPs, we identify 583 instances of engagement-prolonging designs, with social media platforms using twice as many as other VLOPs. We present three vignettes illustrating how these designs reinforce one another in practice. We further contribute a graphical dataset of videos illustrating these features in the wild.
format Preprint
id arxiv_https___arxiv_org_abs_2411_12083
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle The Engagement-Prolonging Designs Teens Encounter on Very Large Online Platforms
Chen, Yixin
Fu, Yue
Chen, Zeya
Radesky, Jenny
Hiniker, Alexis
Human-Computer Interaction
In the attention economy, online platforms are incentivized to design products that maximize user engagement, even when such practices conflict with users' best interests. We conducted a structured content analysis of all Very Large Online Platforms (VLOPs) to identify the designs these influential apps and sites use to capture attention and extend engagement. Specifically, we conducted this analysis posing as a teenager to identify the designs that young people are exposed to. We find that VLOPs use four strategies to extend teens' use: pressuring, enticing, trapping, and lulling them into spending more time online. We report on a hierarchical taxonomy organizing the 63 designs that fall under these categories. Applying this taxonomy to all 17 VLOPs, we identify 583 instances of engagement-prolonging designs, with social media platforms using twice as many as other VLOPs. We present three vignettes illustrating how these designs reinforce one another in practice. We further contribute a graphical dataset of videos illustrating these features in the wild.
title The Engagement-Prolonging Designs Teens Encounter on Very Large Online Platforms
topic Human-Computer Interaction
url https://arxiv.org/abs/2411.12083