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Auteurs principaux: Manderscheid, Etienne, Lee, Matthias
Format: Preprint
Publié: 2024
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Accès en ligne:https://arxiv.org/abs/2411.12539
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author Manderscheid, Etienne
Lee, Matthias
author_facet Manderscheid, Etienne
Lee, Matthias
contents For many call centers, customer satisfaction (CSAT) is a key performance indicator (KPI). However, only a fraction of customers take the CSAT survey after the call, leading to a biased and inaccurate average CSAT value, and missed opportunities for coaching, follow-up, and rectification. Therefore, call centers can benefit from a model predicting customer satisfaction on calls where the customer did not complete the survey. Given that CSAT is a closely monitored KPI, it is critical to minimize any bias in the average predicted CSAT (pCSAT). In this paper, we introduce a method such that predicted CSAT (pCSAT) scores accurately replicate the distribution of survey CSAT responses for every call center with sufficient data in a live production environment. The method can be applied to many multiclass classification problems to improve the class balance and minimize its changes upon model updates.
format Preprint
id arxiv_https___arxiv_org_abs_2411_12539
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Predicting Customer Satisfaction by Replicating the Survey Response Distribution
Manderscheid, Etienne
Lee, Matthias
Machine Learning
Artificial Intelligence
Computation and Language
For many call centers, customer satisfaction (CSAT) is a key performance indicator (KPI). However, only a fraction of customers take the CSAT survey after the call, leading to a biased and inaccurate average CSAT value, and missed opportunities for coaching, follow-up, and rectification. Therefore, call centers can benefit from a model predicting customer satisfaction on calls where the customer did not complete the survey. Given that CSAT is a closely monitored KPI, it is critical to minimize any bias in the average predicted CSAT (pCSAT). In this paper, we introduce a method such that predicted CSAT (pCSAT) scores accurately replicate the distribution of survey CSAT responses for every call center with sufficient data in a live production environment. The method can be applied to many multiclass classification problems to improve the class balance and minimize its changes upon model updates.
title Predicting Customer Satisfaction by Replicating the Survey Response Distribution
topic Machine Learning
Artificial Intelligence
Computation and Language
url https://arxiv.org/abs/2411.12539