Ideological Fragmentation of the Social Media Ecosystem: From echo chambers to echo platforms

Fuente: arXiv
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Autores principales: Di Martino, Edoardo, Galeazzi, Alessandro, Starnini, Michele, Quattrociocchi, Walter, Cinelli, Matteo
Formato: Preprint
Publicado: 2024
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author Di Martino, Edoardo
Galeazzi, Alessandro
Starnini, Michele
Quattrociocchi, Walter
Cinelli, Matteo
author_facet Di Martino, Edoardo
Galeazzi, Alessandro
Starnini, Michele
Quattrociocchi, Walter
Cinelli, Matteo
contents The entertainment-driven nature of social media encourages users to engage with like-minded individuals and consume content aligned with their beliefs, limiting exposure to diverse perspectives. Simultaneously, users migrate between platforms, either due to moderation policies like de-platforming or in search of environments better suited to their preferences. These dynamics drive the specialization of the social media ecosystem, shifting from internal echo chambers to "echo platforms"--entire platforms functioning as ideologically homogeneous niches. To systematically analyze this phenomenon in political discussions, we propose a quantitative approach based on three key dimensions: platform centrality, news consumption, and user base composition. We analyze 117 million posts related to the 2020 US Presidential elections from nine social media platforms--Facebook, Reddit, Twitter, YouTube, BitChute, Gab, Parler, Scored, and Voat. Our findings reveal significant differences among platforms in their centrality within the ecosystem, the reliability of circulated news, and the ideological diversity of their users, highlighting a clear divide between mainstream and alt-tech platforms. The latter occupy a peripheral role, feature a higher prevalence of unreliable content, and exhibit greater ideological uniformity. These results highlight the key dimensions shaping the fragmentation and polarization of the social media landscape.
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id arxiv_https___arxiv_org_abs_2411_16826
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Ideological Fragmentation of the Social Media Ecosystem: From echo chambers to echo platforms
Di Martino, Edoardo
Galeazzi, Alessandro
Starnini, Michele
Quattrociocchi, Walter
Cinelli, Matteo
Computers and Society
Social and Information Networks
Physics and Society
The entertainment-driven nature of social media encourages users to engage with like-minded individuals and consume content aligned with their beliefs, limiting exposure to diverse perspectives. Simultaneously, users migrate between platforms, either due to moderation policies like de-platforming or in search of environments better suited to their preferences. These dynamics drive the specialization of the social media ecosystem, shifting from internal echo chambers to "echo platforms"--entire platforms functioning as ideologically homogeneous niches. To systematically analyze this phenomenon in political discussions, we propose a quantitative approach based on three key dimensions: platform centrality, news consumption, and user base composition. We analyze 117 million posts related to the 2020 US Presidential elections from nine social media platforms--Facebook, Reddit, Twitter, YouTube, BitChute, Gab, Parler, Scored, and Voat. Our findings reveal significant differences among platforms in their centrality within the ecosystem, the reliability of circulated news, and the ideological diversity of their users, highlighting a clear divide between mainstream and alt-tech platforms. The latter occupy a peripheral role, feature a higher prevalence of unreliable content, and exhibit greater ideological uniformity. These results highlight the key dimensions shaping the fragmentation and polarization of the social media landscape.
title Ideological Fragmentation of the Social Media Ecosystem: From echo chambers to echo platforms
topic Computers and Society
Social and Information Networks
Physics and Society
url https://arxiv.org/abs/2411.16826