Improving Sequential Recommender Systems with Online and In-store User Behavior

Fuente: arXiv
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Autori principali: Ma, Luyi, Padmanabhan, Aashika, Ganesh, Anjana, Tang, Shengwei, Chen, Jiao, Li, Xiaohan, Morishetti, Lalitesh, Nag, Kaushiki, Patel, Malay, Cho, Jason, Kumar, Sushant, Achan, Kannan
Natura: Preprint
Pubblicazione: 2024
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author Ma, Luyi
Padmanabhan, Aashika
Ganesh, Anjana
Tang, Shengwei
Chen, Jiao
Li, Xiaohan
Morishetti, Lalitesh
Nag, Kaushiki
Patel, Malay
Cho, Jason
Kumar, Sushant
Achan, Kannan
author_facet Ma, Luyi
Padmanabhan, Aashika
Ganesh, Anjana
Tang, Shengwei
Chen, Jiao
Li, Xiaohan
Morishetti, Lalitesh
Nag, Kaushiki
Patel, Malay
Cho, Jason
Kumar, Sushant
Achan, Kannan
contents Online e-commerce platforms have been extending in-store shopping, which allows users to keep the canonical online browsing and checkout experience while exploring in-store shopping. However, the growing transition between online and in-store becomes a challenge to sequential recommender systems for future online interaction prediction due to the lack of holistic modeling of hybrid user behaviors (online and in-store). The challenges are twofold. First, combining online and in-store user behavior data into a single data schema and supporting multiple stages in the model life cycle (pre-training, training, inference, etc.) organically needs a new data pipeline design. Second, online recommender systems, which solely rely on online user behavior sequences, must be redesigned to support online and in-store user data as input under the sequential modeling setting. To overcome the first challenge, we propose a hybrid, omnichannel data pipeline to compile online and in-store user behavior data by caching information from diverse data sources. Later, we introduce a model-agnostic encoder module to the sequential recommender system to interpret the user in-store transaction and augment the modeling capacity for better online interaction prediction given the hybrid user behavior.
format Preprint
id arxiv_https___arxiv_org_abs_2412_02122
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Improving Sequential Recommender Systems with Online and In-store User Behavior
Ma, Luyi
Padmanabhan, Aashika
Ganesh, Anjana
Tang, Shengwei
Chen, Jiao
Li, Xiaohan
Morishetti, Lalitesh
Nag, Kaushiki
Patel, Malay
Cho, Jason
Kumar, Sushant
Achan, Kannan
Information Retrieval
Online e-commerce platforms have been extending in-store shopping, which allows users to keep the canonical online browsing and checkout experience while exploring in-store shopping. However, the growing transition between online and in-store becomes a challenge to sequential recommender systems for future online interaction prediction due to the lack of holistic modeling of hybrid user behaviors (online and in-store). The challenges are twofold. First, combining online and in-store user behavior data into a single data schema and supporting multiple stages in the model life cycle (pre-training, training, inference, etc.) organically needs a new data pipeline design. Second, online recommender systems, which solely rely on online user behavior sequences, must be redesigned to support online and in-store user data as input under the sequential modeling setting. To overcome the first challenge, we propose a hybrid, omnichannel data pipeline to compile online and in-store user behavior data by caching information from diverse data sources. Later, we introduce a model-agnostic encoder module to the sequential recommender system to interpret the user in-store transaction and augment the modeling capacity for better online interaction prediction given the hybrid user behavior.
title Improving Sequential Recommender Systems with Online and In-store User Behavior
topic Information Retrieval
url https://arxiv.org/abs/2412.02122