OKG: On-the-Fly Keyword Generation in Sponsored Search Advertising
Fuente:
arXiv
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| Main Authors: | Wang, Zhao, Gangopadhyay, Briti, Zhao, Mengjie, Takamatsu, Shingo |
|---|---|
| Format: | Preprint |
| Published: |
2024
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| Subjects: | |
| Online Access: | |
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