A dynamical measure of algorithmically infused visibility

Fuente: arXiv
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Auteurs principaux: Sun, Shaojing, Liu, Zhiyuan, Waxman, David
Format: Preprint
Publié: 2024
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author Sun, Shaojing
Liu, Zhiyuan
Waxman, David
author_facet Sun, Shaojing
Liu, Zhiyuan
Waxman, David
contents This work focuses on the nature of visibility in societies where the behaviours of humans and algorithms influence each other - termed algorithmically infused societies. We propose a quantitative measure of visibility, with implications and applications to an array of disciplines including communication studies, political science, marketing, technology design, and social media analytics. The measure captures the basic characteristics of the visibility of a given topic, in algorithm/AI-mediated communication/social media settings. Topics, when trending, are ranked against each other, and the proposed measure combines the following two attributes of a topic: (i) the amount of time a topic spends at different ranks, and (ii) the different ranks the topic attains. The proposed measure incorporates a tunable parameter, termed the discrimination level, whose value determines the relative weights of the two attributes that contribute to visibility. Analysis of a large-scale, real-time dataset of trending topics, from one of the largest social media platforms, demonstrates that the proposed measure can explain a large share of the variability of the accumulated views of a topic.
format Preprint
id arxiv_https___arxiv_org_abs_2412_04735
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle A dynamical measure of algorithmically infused visibility
Sun, Shaojing
Liu, Zhiyuan
Waxman, David
Social and Information Networks
Computers and Society
Applications
Other Statistics
This work focuses on the nature of visibility in societies where the behaviours of humans and algorithms influence each other - termed algorithmically infused societies. We propose a quantitative measure of visibility, with implications and applications to an array of disciplines including communication studies, political science, marketing, technology design, and social media analytics. The measure captures the basic characteristics of the visibility of a given topic, in algorithm/AI-mediated communication/social media settings. Topics, when trending, are ranked against each other, and the proposed measure combines the following two attributes of a topic: (i) the amount of time a topic spends at different ranks, and (ii) the different ranks the topic attains. The proposed measure incorporates a tunable parameter, termed the discrimination level, whose value determines the relative weights of the two attributes that contribute to visibility. Analysis of a large-scale, real-time dataset of trending topics, from one of the largest social media platforms, demonstrates that the proposed measure can explain a large share of the variability of the accumulated views of a topic.
title A dynamical measure of algorithmically infused visibility
topic Social and Information Networks
Computers and Society
Applications
Other Statistics
url https://arxiv.org/abs/2412.04735