Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio

Fuente: arXiv

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Bibliographic Details
Main Authors:	Goli, Ali, Huang, Jason, Reiley, David, Riabov, Nickolai M.
Format:	Preprint
Published:	2024
Subjects:	General Economics Economics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2412.05516