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Main Authors: Lu, Linqi, Yu, Xianshi, Reddy, Akhil Perumal
Format: Preprint
Published: 2024
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Online Access:https://arxiv.org/abs/2412.08648
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author Lu, Linqi
Yu, Xianshi
Reddy, Akhil Perumal
author_facet Lu, Linqi
Yu, Xianshi
Reddy, Akhil Perumal
contents This study investigates the interplay of visual and textual features in online discussions about cannabis edibles and their impact on user engagement. Leveraging the CLIP model, we analyzed 42,743 images from Facebook (March 1 to August 31, 2021), with a focus on detecting food-related visuals and examining the influence of image attributes such as colorfulness and brightness on user interaction. For textual analysis, we utilized the BART model as a denoising autoencoder to classify ten topics derived from structural topic modeling, exploring their relationship with user engagement. Linear regression analysis identified significant positive correlations between food-related visuals (e.g., fruit, candy, and bakery) and user engagement scores, as well as between engagement and text topics such as cannabis legalization. In contrast, negative associations were observed with image colorfulness and certain textual themes. These findings offer actionable insights for policymakers and regulatory bodies in designing warning labels and marketing regulations to address potential risks associated with recreational cannabis edibles.
format Preprint
id arxiv_https___arxiv_org_abs_2412_08648
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Detecting Visual Triggers in Cannabis Imagery: A CLIP-Based Multi-Labeling Framework with Local-Global Aggregation
Lu, Linqi
Yu, Xianshi
Reddy, Akhil Perumal
Computers and Society
Computer Vision and Pattern Recognition
This study investigates the interplay of visual and textual features in online discussions about cannabis edibles and their impact on user engagement. Leveraging the CLIP model, we analyzed 42,743 images from Facebook (March 1 to August 31, 2021), with a focus on detecting food-related visuals and examining the influence of image attributes such as colorfulness and brightness on user interaction. For textual analysis, we utilized the BART model as a denoising autoencoder to classify ten topics derived from structural topic modeling, exploring their relationship with user engagement. Linear regression analysis identified significant positive correlations between food-related visuals (e.g., fruit, candy, and bakery) and user engagement scores, as well as between engagement and text topics such as cannabis legalization. In contrast, negative associations were observed with image colorfulness and certain textual themes. These findings offer actionable insights for policymakers and regulatory bodies in designing warning labels and marketing regulations to address potential risks associated with recreational cannabis edibles.
title Detecting Visual Triggers in Cannabis Imagery: A CLIP-Based Multi-Labeling Framework with Local-Global Aggregation
topic Computers and Society
Computer Vision and Pattern Recognition
url https://arxiv.org/abs/2412.08648