A method for estimating roadway billboard salience

Fuente: arXiv
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Auteurs principaux: Haladova, Zuzana Berger, Zrubec, Michal, Cernekova, Zuzana
Format: Preprint
Publié: 2025
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author Haladova, Zuzana Berger
Zrubec, Michal
Cernekova, Zuzana
author_facet Haladova, Zuzana Berger
Zrubec, Michal
Cernekova, Zuzana
contents Roadside billboards and other forms of outdoor advertising play a crucial role in marketing initiatives; however, they can also distract drivers, potentially contributing to accidents. This study delves into the significance of roadside advertising in images captured from a driver's perspective. Firstly, it evaluates the effectiveness of neural networks in detecting advertising along roads, focusing on the YOLOv5 and Faster R-CNN models. Secondly, the study addresses the determination of billboard significance using methods for saliency extraction. The UniSal and SpectralResidual methods were employed to create saliency maps for each image. The study establishes a database of eye tracking sessions captured during city highway driving to assess the saliency models.
format Preprint
id arxiv_https___arxiv_org_abs_2501_07342
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle A method for estimating roadway billboard salience
Haladova, Zuzana Berger
Zrubec, Michal
Cernekova, Zuzana
Computer Vision and Pattern Recognition
Roadside billboards and other forms of outdoor advertising play a crucial role in marketing initiatives; however, they can also distract drivers, potentially contributing to accidents. This study delves into the significance of roadside advertising in images captured from a driver's perspective. Firstly, it evaluates the effectiveness of neural networks in detecting advertising along roads, focusing on the YOLOv5 and Faster R-CNN models. Secondly, the study addresses the determination of billboard significance using methods for saliency extraction. The UniSal and SpectralResidual methods were employed to create saliency maps for each image. The study establishes a database of eye tracking sessions captured during city highway driving to assess the saliency models.
title A method for estimating roadway billboard salience
topic Computer Vision and Pattern Recognition
url https://arxiv.org/abs/2501.07342