Style4Rec: Enhancing Transformer-based E-commerce Recommendation Systems with Style and Shopping Cart Information

Fuente: arXiv
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Autori principali: Ugurlu, Berke, Hong, Ming-Yi, Lin, Che
Natura: Preprint
Pubblicazione: 2025
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author Ugurlu, Berke
Hong, Ming-Yi
Lin, Che
author_facet Ugurlu, Berke
Hong, Ming-Yi
Lin, Che
contents Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.
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id arxiv_https___arxiv_org_abs_2501_09354
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Style4Rec: Enhancing Transformer-based E-commerce Recommendation Systems with Style and Shopping Cart Information
Ugurlu, Berke
Hong, Ming-Yi
Lin, Che
Information Retrieval
Artificial Intelligence
Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.
title Style4Rec: Enhancing Transformer-based E-commerce Recommendation Systems with Style and Shopping Cart Information
topic Information Retrieval
Artificial Intelligence
url https://arxiv.org/abs/2501.09354