From Niche to Mainstream: Community Size and Engagement in Social Media Conversations

Fuente: arXiv
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Main Authors: Nudo, Jacopo, Cinelli, Matteo, Baronchelli, Andrea, Quattrociocchi, Walter
Format: Preprint
Published: 2025
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author Nudo, Jacopo
Cinelli, Matteo
Baronchelli, Andrea
Quattrociocchi, Walter
author_facet Nudo, Jacopo
Cinelli, Matteo
Baronchelli, Andrea
Quattrociocchi, Walter
contents The architecture of public discourse has been profoundly reshaped by social media platforms, which mediate interactions at an unprecedented scale and complexity. This study analyzes user behavior across six platforms over 33 years, exploring how the size of conversations and communities influences dialogue dynamics. Our findings reveal that smaller platforms foster richer, more sustained interactions, while larger platforms drive broader but shorter participation. Moreover, we observe that the propensity for users to re-engage in a conversation decreases as community size grows, with niche environments as a notable exception, where participation remains robust. These findings show an interdependence between platform architecture, user engagement, and community dynamics, shedding light on how digital ecosystems shape the structure and quality of public discourse.
format Preprint
id arxiv_https___arxiv_org_abs_2501_12076
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle From Niche to Mainstream: Community Size and Engagement in Social Media Conversations
Nudo, Jacopo
Cinelli, Matteo
Baronchelli, Andrea
Quattrociocchi, Walter
Social and Information Networks
Computers and Society
The architecture of public discourse has been profoundly reshaped by social media platforms, which mediate interactions at an unprecedented scale and complexity. This study analyzes user behavior across six platforms over 33 years, exploring how the size of conversations and communities influences dialogue dynamics. Our findings reveal that smaller platforms foster richer, more sustained interactions, while larger platforms drive broader but shorter participation. Moreover, we observe that the propensity for users to re-engage in a conversation decreases as community size grows, with niche environments as a notable exception, where participation remains robust. These findings show an interdependence between platform architecture, user engagement, and community dynamics, shedding light on how digital ecosystems shape the structure and quality of public discourse.
title From Niche to Mainstream: Community Size and Engagement in Social Media Conversations
topic Social and Information Networks
Computers and Society
url https://arxiv.org/abs/2501.12076