Understanding the Challenges of Maker Entrepreneurship

Fuente: arXiv
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Autores principales: Friedman, Natalie, Bremers, Alexandra, Nyanyo, Adelaide, Clark, Ian, Kotturi, Yasmine, Dabbish, Laura, Ju, Wendy, Martelaro, Nikolas
Formato: Preprint
Publicado: 2025
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author Friedman, Natalie
Bremers, Alexandra
Nyanyo, Adelaide
Clark, Ian
Kotturi, Yasmine
Dabbish, Laura
Ju, Wendy
Martelaro, Nikolas
author_facet Friedman, Natalie
Bremers, Alexandra
Nyanyo, Adelaide
Clark, Ian
Kotturi, Yasmine
Dabbish, Laura
Ju, Wendy
Martelaro, Nikolas
contents The maker movement embodies a resurgence in DIY creation, merging physical craftsmanship and arts with digital technology support. However, mere technological skills and creativity are insufficient for economically and psychologically sustainable practice. By illuminating and smoothing the path from ``maker" to ``maker entrepreneur," we can help broaden the viability of making as a livelihood. Our research centers on makers who design, produce, and sell physical goods. In this work, we explore the transition to entrepreneurship for these makers and how technology can facilitate this transition online and offline. We present results from interviews with 20 USA-based maker entrepreneurs {(i.e., lamps, stickers)}, six creative service entrepreneurs {(i.e., photographers, fabrication)}, and seven support personnel (i.e., art curator, incubator director). Our findings reveal that many maker entrepreneurs 1) are makers first and entrepreneurs second; 2) struggle with business logistics and learn business skills as they go; and 3) are motivated by non-monetary values. We discuss training and technology-based design implications and opportunities for addressing challenges in developing economically sustainable businesses around making.
format Preprint
id arxiv_https___arxiv_org_abs_2501_13765
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Understanding the Challenges of Maker Entrepreneurship
Friedman, Natalie
Bremers, Alexandra
Nyanyo, Adelaide
Clark, Ian
Kotturi, Yasmine
Dabbish, Laura
Ju, Wendy
Martelaro, Nikolas
Human-Computer Interaction
The maker movement embodies a resurgence in DIY creation, merging physical craftsmanship and arts with digital technology support. However, mere technological skills and creativity are insufficient for economically and psychologically sustainable practice. By illuminating and smoothing the path from ``maker" to ``maker entrepreneur," we can help broaden the viability of making as a livelihood. Our research centers on makers who design, produce, and sell physical goods. In this work, we explore the transition to entrepreneurship for these makers and how technology can facilitate this transition online and offline. We present results from interviews with 20 USA-based maker entrepreneurs {(i.e., lamps, stickers)}, six creative service entrepreneurs {(i.e., photographers, fabrication)}, and seven support personnel (i.e., art curator, incubator director). Our findings reveal that many maker entrepreneurs 1) are makers first and entrepreneurs second; 2) struggle with business logistics and learn business skills as they go; and 3) are motivated by non-monetary values. We discuss training and technology-based design implications and opportunities for addressing challenges in developing economically sustainable businesses around making.
title Understanding the Challenges of Maker Entrepreneurship
topic Human-Computer Interaction
url https://arxiv.org/abs/2501.13765