From Efficiency Gains to Rebound Effects: The Problem of Jevons' Paradox in AI's Polarized Environmental Debate

Fuente: arXiv
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Autores principales: Luccioni, Alexandra Sasha, Strubell, Emma, Crawford, Kate
Formato: Preprint
Publicado: 2025
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author Luccioni, Alexandra Sasha
Strubell, Emma
Crawford, Kate
author_facet Luccioni, Alexandra Sasha
Strubell, Emma
Crawford, Kate
contents As the climate crisis deepens, artificial intelligence (AI) has emerged as a contested force: some champion its potential to advance renewable energy, materials discovery, and large-scale emissions monitoring, while others underscore its growing carbon footprint, water consumption, and material resource demands. Much of this debate has concentrated on direct impacts -- energy and water usage in data centers, e-waste from frequent hardware upgrades -- without addressing the significant indirect effects. This paper examines how the problem of Jevons' Paradox applies to AI, whereby efficiency gains may paradoxically spur increased consumption. We argue that understanding these second-order impacts requires an interdisciplinary approach, combining lifecycle assessments with socio-economic analyses. Rebound effects undermine the assumption that improved technical efficiency alone will ensure net reductions in environmental harm. Instead, the trajectory of AI's impact also hinges on business incentives and market logics, governance and policymaking, and broader social and cultural norms. We contend that a narrow focus on direct emissions misrepresents AI's true climate footprint, limiting the scope for meaningful interventions. We conclude with recommendations that address rebound effects and challenge the market-driven imperatives fueling uncontrolled AI growth. By broadening the analysis to include both direct and indirect consequences, we aim to inform a more comprehensive, evidence-based dialogue on AI's role in the climate crisis.
format Preprint
id arxiv_https___arxiv_org_abs_2501_16548
institution arXiv
publishDate 2025
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spellingShingle From Efficiency Gains to Rebound Effects: The Problem of Jevons' Paradox in AI's Polarized Environmental Debate
Luccioni, Alexandra Sasha
Strubell, Emma
Crawford, Kate
Computers and Society
As the climate crisis deepens, artificial intelligence (AI) has emerged as a contested force: some champion its potential to advance renewable energy, materials discovery, and large-scale emissions monitoring, while others underscore its growing carbon footprint, water consumption, and material resource demands. Much of this debate has concentrated on direct impacts -- energy and water usage in data centers, e-waste from frequent hardware upgrades -- without addressing the significant indirect effects. This paper examines how the problem of Jevons' Paradox applies to AI, whereby efficiency gains may paradoxically spur increased consumption. We argue that understanding these second-order impacts requires an interdisciplinary approach, combining lifecycle assessments with socio-economic analyses. Rebound effects undermine the assumption that improved technical efficiency alone will ensure net reductions in environmental harm. Instead, the trajectory of AI's impact also hinges on business incentives and market logics, governance and policymaking, and broader social and cultural norms. We contend that a narrow focus on direct emissions misrepresents AI's true climate footprint, limiting the scope for meaningful interventions. We conclude with recommendations that address rebound effects and challenge the market-driven imperatives fueling uncontrolled AI growth. By broadening the analysis to include both direct and indirect consequences, we aim to inform a more comprehensive, evidence-based dialogue on AI's role in the climate crisis.
title From Efficiency Gains to Rebound Effects: The Problem of Jevons' Paradox in AI's Polarized Environmental Debate
topic Computers and Society
url https://arxiv.org/abs/2501.16548