Building Bridges between Users and Content across Multiple Platforms during Natural Disasters

Fuente: arXiv
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Autori principali: Ng, Lynnette Hui Xian, Cruickshank, Iain J., Farr, David
Natura: Preprint
Pubblicazione: 2025
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author Ng, Lynnette Hui Xian
Cruickshank, Iain J.
Farr, David
author_facet Ng, Lynnette Hui Xian
Cruickshank, Iain J.
Farr, David
contents Social media is a primary medium for information diffusion during natural disasters. The social media ecosystem has been used to identify destruction, analyze opinions and organize aid. While the overall picture and aggregate trends may be important, a crucial part of the picture is the connections on these sites. These bridges are essential to facilitate information flow within the network. In this work, we perform a multi-platform analysis (X, Reddit, YouTube) of Hurricanes Helene and Milton, which occurred in quick session to each other in the US in late 2024. We construct network graphs to understand the properties of effective bridging content and users. We find that bridges tend to exist on X, that bridging content is complex, and that bridging users have relatable affiliations related to gender, race and job. Public organizations can use these characteristics to manage their social media personas during natural disasters more effectively.
format Preprint
id arxiv_https___arxiv_org_abs_2502_02681
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Building Bridges between Users and Content across Multiple Platforms during Natural Disasters
Ng, Lynnette Hui Xian
Cruickshank, Iain J.
Farr, David
Social and Information Networks
Social media is a primary medium for information diffusion during natural disasters. The social media ecosystem has been used to identify destruction, analyze opinions and organize aid. While the overall picture and aggregate trends may be important, a crucial part of the picture is the connections on these sites. These bridges are essential to facilitate information flow within the network. In this work, we perform a multi-platform analysis (X, Reddit, YouTube) of Hurricanes Helene and Milton, which occurred in quick session to each other in the US in late 2024. We construct network graphs to understand the properties of effective bridging content and users. We find that bridges tend to exist on X, that bridging content is complex, and that bridging users have relatable affiliations related to gender, race and job. Public organizations can use these characteristics to manage their social media personas during natural disasters more effectively.
title Building Bridges between Users and Content across Multiple Platforms during Natural Disasters
topic Social and Information Networks
url https://arxiv.org/abs/2502.02681