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Autore principale: Aalijah, Kanwal
Natura: Preprint
Pubblicazione: 2025
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Accesso online:https://arxiv.org/abs/2502.16871
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author Aalijah, Kanwal
author_facet Aalijah, Kanwal
contents Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment possibilities. This paper explores how AI and social media analytics can identify and track trends across sectors such as construction, food and beverage, tourism, technology, and entertainment thereby helping the businesses make informed decisions. By leveraging a tailored AI-driven methodology, we analyzed millions of social media posts each month, classifying discussions and calculating scores to track the trends. The approach not only uncovered the emerging trends but also shows diminishing trends. Our methodology is able to predict the emergence and growth of trends by utilizing social media data. This approach has potential for adaptation in other regions. Ultimately, our findings highlight how ongoing, AI-powered trend analysis can enable more effective, data-informed business and development strategies in an increasingly dynamic environment.
format Preprint
id arxiv_https___arxiv_org_abs_2502_16871
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Utilizing Social Media Analytics to Detect Trends in Saudi Arabias Evolving Market
Aalijah, Kanwal
Social and Information Networks
Artificial Intelligence
Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment possibilities. This paper explores how AI and social media analytics can identify and track trends across sectors such as construction, food and beverage, tourism, technology, and entertainment thereby helping the businesses make informed decisions. By leveraging a tailored AI-driven methodology, we analyzed millions of social media posts each month, classifying discussions and calculating scores to track the trends. The approach not only uncovered the emerging trends but also shows diminishing trends. Our methodology is able to predict the emergence and growth of trends by utilizing social media data. This approach has potential for adaptation in other regions. Ultimately, our findings highlight how ongoing, AI-powered trend analysis can enable more effective, data-informed business and development strategies in an increasingly dynamic environment.
title Utilizing Social Media Analytics to Detect Trends in Saudi Arabias Evolving Market
topic Social and Information Networks
Artificial Intelligence
url https://arxiv.org/abs/2502.16871