Gespeichert in:
| Hauptverfasser: | , , , , |
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| Format: | Preprint |
| Veröffentlicht: |
2025
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| Schlagworte: | |
| Online-Zugang: | https://arxiv.org/abs/2502.18614 |
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Inhaltsangabe:
- Besides the utilitarian aspects of online shopping, hedonic motivations play a significant role in shaping the shopping behavior of online users. With the increased popularity of voice-enabled devices, online shopping platforms have attempted to drive online shopping on voice. However, we explain why voice might be more suitable for the hedonic aspects of shopping. We introduce a prototype that enables such focus in a voice experience and share our findings from a qualitative study.