The Impact of Transparency in AI Systems on Users' Data-Sharing Intentions: A Scenario-Based Experiment

Fuente: arXiv
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Autori principali: Rosenberger, Julian, Kuhlemann, Sophie, Tiefenbeck, Verena, Kraus, Mathias, Zschech, Patrick
Natura: Preprint
Pubblicazione: 2025
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author Rosenberger, Julian
Kuhlemann, Sophie
Tiefenbeck, Verena
Kraus, Mathias
Zschech, Patrick
author_facet Rosenberger, Julian
Kuhlemann, Sophie
Tiefenbeck, Verena
Kraus, Mathias
Zschech, Patrick
contents Artificial Intelligence (AI) systems are frequently employed in online services to provide personalized experiences to users based on large collections of data. However, AI systems can be designed in different ways, with black-box AI systems appearing as complex data-processing engines and white-box AI systems appearing as fully transparent data-processors. As such, it is reasonable to assume that these different design choices also affect user perception and thus their willingness to share data. To this end, we conducted a pre-registered, scenario-based online experiment with 240 participants and investigated how transparent and non-transparent data-processing entities influenced data-sharing intentions. Surprisingly, our results revealed no significant difference in willingness to share data across entities, challenging the notion that transparency increases data-sharing willingness. Furthermore, we found that a general attitude of trust towards AI has a significant positive influence, especially in the transparent AI condition, whereas privacy concerns did not significantly affect data-sharing decisions.
format Preprint
id arxiv_https___arxiv_org_abs_2502_20243
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle The Impact of Transparency in AI Systems on Users' Data-Sharing Intentions: A Scenario-Based Experiment
Rosenberger, Julian
Kuhlemann, Sophie
Tiefenbeck, Verena
Kraus, Mathias
Zschech, Patrick
Machine Learning
Human-Computer Interaction
Artificial Intelligence (AI) systems are frequently employed in online services to provide personalized experiences to users based on large collections of data. However, AI systems can be designed in different ways, with black-box AI systems appearing as complex data-processing engines and white-box AI systems appearing as fully transparent data-processors. As such, it is reasonable to assume that these different design choices also affect user perception and thus their willingness to share data. To this end, we conducted a pre-registered, scenario-based online experiment with 240 participants and investigated how transparent and non-transparent data-processing entities influenced data-sharing intentions. Surprisingly, our results revealed no significant difference in willingness to share data across entities, challenging the notion that transparency increases data-sharing willingness. Furthermore, we found that a general attitude of trust towards AI has a significant positive influence, especially in the transparent AI condition, whereas privacy concerns did not significantly affect data-sharing decisions.
title The Impact of Transparency in AI Systems on Users' Data-Sharing Intentions: A Scenario-Based Experiment
topic Machine Learning
Human-Computer Interaction
url https://arxiv.org/abs/2502.20243