A Practical Guide to Budget Pacing Algorithms in Digital Advertising
Fuente:
arXiv
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| Main Author: | |
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| Format: | Preprint |
| Published: |
2025
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| _version_ | 1866917949903732736 |
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| author | Chen, Yuanlong |
| author_facet | Chen, Yuanlong |
| contents | A typical real-time ad-serving funnel comprises ad targeting, conversion modeling (e.g., click-through rate prediction), budget pacing (bidding), and auction processes. While there is a wealth of research and articles on ad targeting and conversion modeling, budget pacing,a crucial component,lacks a systematic treatment specifically tailored for engineers in existing literature. This book aims to provide engineers with a practical yet relatively comprehensive introduction to budget pacing algorithms within the digital advertising domain. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2503_06942 |
| institution | arXiv |
| publishDate | 2025 |
| record_format | arxiv |
| spellingShingle | A Practical Guide to Budget Pacing Algorithms in Digital Advertising Chen, Yuanlong Computer Science and Game Theory A typical real-time ad-serving funnel comprises ad targeting, conversion modeling (e.g., click-through rate prediction), budget pacing (bidding), and auction processes. While there is a wealth of research and articles on ad targeting and conversion modeling, budget pacing,a crucial component,lacks a systematic treatment specifically tailored for engineers in existing literature. This book aims to provide engineers with a practical yet relatively comprehensive introduction to budget pacing algorithms within the digital advertising domain. |
| title | A Practical Guide to Budget Pacing Algorithms in Digital Advertising |
| topic | Computer Science and Game Theory |
| url | https://arxiv.org/abs/2503.06942 |