Trustworthy by Design: The Viewer's Perspective on Trust in Data Visualization

Fuente: arXiv
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Autori principali: McKinley, Oen, Pandey, Saugat, Ottley, Alvitta
Natura: Preprint
Pubblicazione: 2025
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author McKinley, Oen
Pandey, Saugat
Ottley, Alvitta
author_facet McKinley, Oen
Pandey, Saugat
Ottley, Alvitta
contents Despite the importance of viewers' trust in data visualization, there is a lack of research on the viewers' own perspective on their trust. In addition, much of the research on trust remains relatively theoretical and inaccessible for designers. This work aims to address this gap by conducting a qualitative study to explore how viewers perceive different data visualizations and how their perceptions impact their trust. Three dominant themes emerged from the data. First, users appeared to be consistent, listing similar rationale for their trust across different stimuli. Second, there were diverse opinions about what factors were most important to trust perception and about why the factors matter. Third, despite this disagreement, there were important trends to the factors that users reported as impactful. Finally, we leverage these themes to give specific and actionable guidelines for visualization designers to make more trustworthy visualizations.
format Preprint
id arxiv_https___arxiv_org_abs_2503_10892
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Trustworthy by Design: The Viewer's Perspective on Trust in Data Visualization
McKinley, Oen
Pandey, Saugat
Ottley, Alvitta
Human-Computer Interaction
Despite the importance of viewers' trust in data visualization, there is a lack of research on the viewers' own perspective on their trust. In addition, much of the research on trust remains relatively theoretical and inaccessible for designers. This work aims to address this gap by conducting a qualitative study to explore how viewers perceive different data visualizations and how their perceptions impact their trust. Three dominant themes emerged from the data. First, users appeared to be consistent, listing similar rationale for their trust across different stimuli. Second, there were diverse opinions about what factors were most important to trust perception and about why the factors matter. Third, despite this disagreement, there were important trends to the factors that users reported as impactful. Finally, we leverage these themes to give specific and actionable guidelines for visualization designers to make more trustworthy visualizations.
title Trustworthy by Design: The Viewer's Perspective on Trust in Data Visualization
topic Human-Computer Interaction
url https://arxiv.org/abs/2503.10892