Social Media Journeys -- Mapping Platform Migration

Fuente: arXiv
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Autori principali: Solomonik, Artur, Heuer, Hendrik
Natura: Preprint
Pubblicazione: 2025
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author Solomonik, Artur
Heuer, Hendrik
author_facet Solomonik, Artur
Heuer, Hendrik
contents As people engage with the social media landscape, popular platforms rise and fall. As current research uncovers the experiences people have on various platforms, rarely do we engage with the sociotechnical migration processes when joining and leaving them. In this paper, we asked 32 visitors of a science communication festival to draw out artifacts that we call Social Media Journey Maps about the social media platforms they frequented, and why. By combining qualitative content analysis with a graph representation of Social Media Journeys, we present how social media migration processes are motivated by the interplay of environmental and platform factors. We find that peer-driven popularity, the timing of feature adoption, and personal perceptions of migration causes - such as security - shape individuals' reasoning for migrating between social media platforms. With this work, we aim to pave the way for future social media platforms that foster meaningful and enriching online experiences for users.
format Preprint
id arxiv_https___arxiv_org_abs_2503_12924
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Social Media Journeys -- Mapping Platform Migration
Solomonik, Artur
Heuer, Hendrik
Human-Computer Interaction
As people engage with the social media landscape, popular platforms rise and fall. As current research uncovers the experiences people have on various platforms, rarely do we engage with the sociotechnical migration processes when joining and leaving them. In this paper, we asked 32 visitors of a science communication festival to draw out artifacts that we call Social Media Journey Maps about the social media platforms they frequented, and why. By combining qualitative content analysis with a graph representation of Social Media Journeys, we present how social media migration processes are motivated by the interplay of environmental and platform factors. We find that peer-driven popularity, the timing of feature adoption, and personal perceptions of migration causes - such as security - shape individuals' reasoning for migrating between social media platforms. With this work, we aim to pave the way for future social media platforms that foster meaningful and enriching online experiences for users.
title Social Media Journeys -- Mapping Platform Migration
topic Human-Computer Interaction
url https://arxiv.org/abs/2503.12924