Users Favor LLM-Generated Content -- Until They Know It's AI

Fuente: arXiv
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Main Authors: Parshakov, Petr, Naidenova, Iuliia, Paklina, Sofia, Matkin, Nikita, Nesseler, Cornel
Format: Preprint
Published: 2025
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author Parshakov, Petr
Naidenova, Iuliia
Paklina, Sofia
Matkin, Nikita
Nesseler, Cornel
author_facet Parshakov, Petr
Naidenova, Iuliia
Paklina, Sofia
Matkin, Nikita
Nesseler, Cornel
contents In this paper, we investigate how individuals evaluate human and large langue models generated responses to popular questions when the source of the content is either concealed or disclosed. Through a controlled field experiment, participants were presented with a set of questions, each accompanied by a response generated by either a human or an AI. In a randomized design, half of the participants were informed of the response's origin while the other half remained unaware. Our findings indicate that, overall, participants tend to prefer AI-generated responses. However, when the AI origin is revealed, this preference diminishes significantly, suggesting that evaluative judgments are influenced by the disclosure of the response's provenance rather than solely by its quality. These results underscore a bias against AI-generated content, highlighting the societal challenge of improving the perception of AI work in contexts where quality assessments should be paramount.
format Preprint
id arxiv_https___arxiv_org_abs_2503_16458
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Users Favor LLM-Generated Content -- Until They Know It's AI
Parshakov, Petr
Naidenova, Iuliia
Paklina, Sofia
Matkin, Nikita
Nesseler, Cornel
Human-Computer Interaction
Machine Learning
General Economics
Economics
In this paper, we investigate how individuals evaluate human and large langue models generated responses to popular questions when the source of the content is either concealed or disclosed. Through a controlled field experiment, participants were presented with a set of questions, each accompanied by a response generated by either a human or an AI. In a randomized design, half of the participants were informed of the response's origin while the other half remained unaware. Our findings indicate that, overall, participants tend to prefer AI-generated responses. However, when the AI origin is revealed, this preference diminishes significantly, suggesting that evaluative judgments are influenced by the disclosure of the response's provenance rather than solely by its quality. These results underscore a bias against AI-generated content, highlighting the societal challenge of improving the perception of AI work in contexts where quality assessments should be paramount.
title Users Favor LLM-Generated Content -- Until They Know It's AI
topic Human-Computer Interaction
Machine Learning
General Economics
Economics
url https://arxiv.org/abs/2503.16458