ExplainitAI: When do we trust artificial intelligence? The influence of content and explainability in a cross-cultural comparison

Fuente: arXiv
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Autores principales: Kang, Sora, Potinteu, Andreea-Elena, Said, Nadia
Formato: Preprint
Publicado: 2025
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author Kang, Sora
Potinteu, Andreea-Elena
Said, Nadia
author_facet Kang, Sora
Potinteu, Andreea-Elena
Said, Nadia
contents This study investigates cross-cultural differences in the perception of AI-driven chatbots between Germany and South Korea, focusing on topic dependency and explainability. Using a custom AI chat interface, ExplainitAI, we systematically examined these factors with quota-based samples from both countries (N = 297). Our findings revealed significant cultural distinctions: Korean participants exhibited higher trust, more positive user experience ratings, and more favorable perception of AI compared to German participants. Additionally, topic dependency was a key factor, with participants reporting lower trust in AI when addressing societally debated topics (e.g., migration) versus health or entertainment topics. These perceptions were further influenced by interactions among cultural context, content domains, and explainability conditions. The result highlights the importance of integrating cultural and contextual nuances into the design of AI systems, offering actionable insights for the development of culturally adaptive and explainable AI tailored to diverse user needs and expectations across domains.
format Preprint
id arxiv_https___arxiv_org_abs_2503_17158
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle ExplainitAI: When do we trust artificial intelligence? The influence of content and explainability in a cross-cultural comparison
Kang, Sora
Potinteu, Andreea-Elena
Said, Nadia
Human-Computer Interaction
This study investigates cross-cultural differences in the perception of AI-driven chatbots between Germany and South Korea, focusing on topic dependency and explainability. Using a custom AI chat interface, ExplainitAI, we systematically examined these factors with quota-based samples from both countries (N = 297). Our findings revealed significant cultural distinctions: Korean participants exhibited higher trust, more positive user experience ratings, and more favorable perception of AI compared to German participants. Additionally, topic dependency was a key factor, with participants reporting lower trust in AI when addressing societally debated topics (e.g., migration) versus health or entertainment topics. These perceptions were further influenced by interactions among cultural context, content domains, and explainability conditions. The result highlights the importance of integrating cultural and contextual nuances into the design of AI systems, offering actionable insights for the development of culturally adaptive and explainable AI tailored to diverse user needs and expectations across domains.
title ExplainitAI: When do we trust artificial intelligence? The influence of content and explainability in a cross-cultural comparison
topic Human-Computer Interaction
url https://arxiv.org/abs/2503.17158