Strategic Prompt Pricing for AIGC Services: A User-Centric Approach

Fuente: arXiv
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Auteurs principaux: Li, Xiang, Luo, Bing, Huang, Jianwei, Luo, Yuan
Format: Preprint
Publié: 2025
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author Li, Xiang
Luo, Bing
Huang, Jianwei
Luo, Yuan
author_facet Li, Xiang
Luo, Bing
Huang, Jianwei
Luo, Yuan
contents The rapid growth of AI-generated content (AIGC) services has created an urgent need for effective prompt pricing strategies, yet current approaches overlook users' strategic two-step decision-making process in selecting and utilizing generative AI models. This oversight creates two key technical challenges: quantifying the relationship between user prompt capabilities and generation outcomes, and optimizing platform payoff while accounting for heterogeneous user behaviors. We address these challenges by introducing prompt ambiguity, a theoretical framework that captures users' varying abilities in prompt engineering, and developing an Optimal Prompt Pricing (OPP) algorithm. Our analysis reveals a counterintuitive insight: users with higher prompt ambiguity (i.e., lower capability) exhibit non-monotonic prompt usage patterns, first increasing then decreasing with ambiguity levels, reflecting complex changes in marginal utility. Experimental evaluation using a character-level GPT-like model demonstrates that our OPP algorithm achieves up to 31.72% improvement in platform payoff compared to existing pricing mechanisms, validating the importance of user-centric prompt pricing in AIGC services.
format Preprint
id arxiv_https___arxiv_org_abs_2503_18168
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Strategic Prompt Pricing for AIGC Services: A User-Centric Approach
Li, Xiang
Luo, Bing
Huang, Jianwei
Luo, Yuan
Artificial Intelligence
Computational Engineering, Finance, and Science
The rapid growth of AI-generated content (AIGC) services has created an urgent need for effective prompt pricing strategies, yet current approaches overlook users' strategic two-step decision-making process in selecting and utilizing generative AI models. This oversight creates two key technical challenges: quantifying the relationship between user prompt capabilities and generation outcomes, and optimizing platform payoff while accounting for heterogeneous user behaviors. We address these challenges by introducing prompt ambiguity, a theoretical framework that captures users' varying abilities in prompt engineering, and developing an Optimal Prompt Pricing (OPP) algorithm. Our analysis reveals a counterintuitive insight: users with higher prompt ambiguity (i.e., lower capability) exhibit non-monotonic prompt usage patterns, first increasing then decreasing with ambiguity levels, reflecting complex changes in marginal utility. Experimental evaluation using a character-level GPT-like model demonstrates that our OPP algorithm achieves up to 31.72% improvement in platform payoff compared to existing pricing mechanisms, validating the importance of user-centric prompt pricing in AIGC services.
title Strategic Prompt Pricing for AIGC Services: A User-Centric Approach
topic Artificial Intelligence
Computational Engineering, Finance, and Science
url https://arxiv.org/abs/2503.18168