Simulating Persuasive Dialogues on Meat Reduction with Generative Agents

Fuente: arXiv
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Autores principales: Ahnert, Georg, Wurth, Elena, Strohmaier, Markus, Mata, Jutta
Formato: Preprint
Publicado: 2025
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author Ahnert, Georg
Wurth, Elena
Strohmaier, Markus
Mata, Jutta
author_facet Ahnert, Georg
Wurth, Elena
Strohmaier, Markus
Mata, Jutta
contents Meat reduction benefits human and planetary health, but social norms keep meat central in shared meals. To date, the development of communication strategies that promote meat reduction while minimizing social costs has required the costly involvement of human participants at each stage of the process. We present work in progress on simulating multi-round dialogues on meat reduction between Generative Agents based on large language models (LLMs). We measure our main outcome using established psychological questionnaires based on the Theory of Planned Behavior and additionally investigate Social Costs. We find evidence that our preliminary simulations produce outcomes that are (i) consistent with theoretical expectations; and (ii) valid when compared to data from previous studies with human participants. Generative agent-based models are a promising tool for identifying novel communication strategies on meat reduction -- tailored to highly specific participant groups -- to then be tested in subsequent studies with human participants.
format Preprint
id arxiv_https___arxiv_org_abs_2504_04872
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Simulating Persuasive Dialogues on Meat Reduction with Generative Agents
Ahnert, Georg
Wurth, Elena
Strohmaier, Markus
Mata, Jutta
Computers and Society
Human-Computer Interaction
Multiagent Systems
Meat reduction benefits human and planetary health, but social norms keep meat central in shared meals. To date, the development of communication strategies that promote meat reduction while minimizing social costs has required the costly involvement of human participants at each stage of the process. We present work in progress on simulating multi-round dialogues on meat reduction between Generative Agents based on large language models (LLMs). We measure our main outcome using established psychological questionnaires based on the Theory of Planned Behavior and additionally investigate Social Costs. We find evidence that our preliminary simulations produce outcomes that are (i) consistent with theoretical expectations; and (ii) valid when compared to data from previous studies with human participants. Generative agent-based models are a promising tool for identifying novel communication strategies on meat reduction -- tailored to highly specific participant groups -- to then be tested in subsequent studies with human participants.
title Simulating Persuasive Dialogues on Meat Reduction with Generative Agents
topic Computers and Society
Human-Computer Interaction
Multiagent Systems
url https://arxiv.org/abs/2504.04872