Understanding Intention to Adopt Smart Thermostats: The Role of Individual Predictors and Social Beliefs Across Five EU Countries

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Auteurs principaux: Bielig, Mona, Kutzner, Florian, Klingert, Sonja, Kacperski, Celina
Format: Preprint
Publié: 2025
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author Bielig, Mona
Kutzner, Florian
Klingert, Sonja
Kacperski, Celina
author_facet Bielig, Mona
Kutzner, Florian
Klingert, Sonja
Kacperski, Celina
contents Heating of buildings represents a significant share of the energy consumption in Europe. Smart thermostats that capitalize on the data-driven analysis of heating patterns in order to optimize heat supply are a very promising part of building energy management technology. However, factors driving their acceptance by building inhabitants are poorly understood although being a prerequisite for fully tapping on their potential. In order to understand the driving forces of technology adoption in this use case, a large survey (N = 2250) was conducted in five EU countries (Austria, Belgium, Estonia, Germany, Greece). For the data analysis structural equation modelling based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was employed, which was extended by adding social beliefs, including descriptive social norms, collective efficacy, social identity and trust. As a result, performance expectancy, price value, and effort expectancy proved to be the most important predictors overall, with variations across countries. In sum, the adoption of smart thermostats appears more strongly associated with individual beliefs about their functioning, potentially reducing their adoption. At the end of the paper, implications for policy making and marketing of smart heating technologies are discussed.
format Preprint
id arxiv_https___arxiv_org_abs_2504_09142
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Understanding Intention to Adopt Smart Thermostats: The Role of Individual Predictors and Social Beliefs Across Five EU Countries
Bielig, Mona
Kutzner, Florian
Klingert, Sonja
Kacperski, Celina
Computers and Society
Emerging Technologies
Human-Computer Interaction
Heating of buildings represents a significant share of the energy consumption in Europe. Smart thermostats that capitalize on the data-driven analysis of heating patterns in order to optimize heat supply are a very promising part of building energy management technology. However, factors driving their acceptance by building inhabitants are poorly understood although being a prerequisite for fully tapping on their potential. In order to understand the driving forces of technology adoption in this use case, a large survey (N = 2250) was conducted in five EU countries (Austria, Belgium, Estonia, Germany, Greece). For the data analysis structural equation modelling based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was employed, which was extended by adding social beliefs, including descriptive social norms, collective efficacy, social identity and trust. As a result, performance expectancy, price value, and effort expectancy proved to be the most important predictors overall, with variations across countries. In sum, the adoption of smart thermostats appears more strongly associated with individual beliefs about their functioning, potentially reducing their adoption. At the end of the paper, implications for policy making and marketing of smart heating technologies are discussed.
title Understanding Intention to Adopt Smart Thermostats: The Role of Individual Predictors and Social Beliefs Across Five EU Countries
topic Computers and Society
Emerging Technologies
Human-Computer Interaction
url https://arxiv.org/abs/2504.09142