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Main Authors: Maradia, Parth, Agarwal, Ayushi, Bhupathiraju, Srija, Vemuri, Kavita
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2504.10404
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author Maradia, Parth
Agarwal, Ayushi
Bhupathiraju, Srija
Vemuri, Kavita
author_facet Maradia, Parth
Agarwal, Ayushi
Bhupathiraju, Srija
Vemuri, Kavita
contents This study investigates how cinematographic techniques influence viewer perception and contribute to the objectification of women, utilizing eye-tracking data from 91 participants. They watched a sexualized music video (SV) known for objectifying portrayals and a non-sexualized music video (TV). Using dynamic Areas of Interests (AOIs) (head, torso, and lower body), gaze metrics such as fixation duration, visit count, and scan paths were recorded to assess visual attention patterns. Participants were grouped according to their average fixations on sexualized AOIs. Statistical analyses revealed significant differences in gaze behavior between the videos and among the groups, with increased attention to sexualized AOIs in SV. Additionally, data-driven group differences in fixations identified specific segments with heightened objectification that are further analyzed using scan path visualization techniques. These findings provide strong empirical evidence of camera-driven gaze objectification, demonstrating how cinematic framing implicitly shapes objectifying gaze patterns, highlighting the critical need for mindful media representation.
format Preprint
id arxiv_https___arxiv_org_abs_2504_10404
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Framing Perception: Exploring Camera Induced Objectification in Cinema
Maradia, Parth
Agarwal, Ayushi
Bhupathiraju, Srija
Vemuri, Kavita
Human-Computer Interaction
This study investigates how cinematographic techniques influence viewer perception and contribute to the objectification of women, utilizing eye-tracking data from 91 participants. They watched a sexualized music video (SV) known for objectifying portrayals and a non-sexualized music video (TV). Using dynamic Areas of Interests (AOIs) (head, torso, and lower body), gaze metrics such as fixation duration, visit count, and scan paths were recorded to assess visual attention patterns. Participants were grouped according to their average fixations on sexualized AOIs. Statistical analyses revealed significant differences in gaze behavior between the videos and among the groups, with increased attention to sexualized AOIs in SV. Additionally, data-driven group differences in fixations identified specific segments with heightened objectification that are further analyzed using scan path visualization techniques. These findings provide strong empirical evidence of camera-driven gaze objectification, demonstrating how cinematic framing implicitly shapes objectifying gaze patterns, highlighting the critical need for mindful media representation.
title Framing Perception: Exploring Camera Induced Objectification in Cinema
topic Human-Computer Interaction
url https://arxiv.org/abs/2504.10404