IRA: Adaptive Interest-aware Representation and Alignment for Personalized Multi-interest Retrieval

Fuente: arXiv
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Autori principali: Lee, Youngjune, Jeong, Haeyu, Lim, Changgeon, Choi, Jeong, Lim, Hongjun, Kim, Hangon, Kwon, Jiyoon, Kim, Saehun
Natura: Preprint
Pubblicazione: 2025
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author Lee, Youngjune
Jeong, Haeyu
Lim, Changgeon
Choi, Jeong
Lim, Hongjun
Kim, Hangon
Kwon, Jiyoon
Kim, Saehun
author_facet Lee, Youngjune
Jeong, Haeyu
Lim, Changgeon
Choi, Jeong
Lim, Hongjun
Kim, Hangon
Kwon, Jiyoon
Kim, Saehun
contents Online community platforms require dynamic personalized retrieval and recommendation that can continuously adapt to evolving user interests and new documents. However, optimizing models to handle such changes in real-time remains a major challenge in large-scale industrial settings. To address this, we propose the Interest-aware Representation and Alignment (IRA) framework, an efficient and scalable approach that dynamically adapts to new interactions through a cumulative structure. IRA leverages two key mechanisms: (1) Interest Units that capture diverse user interests as contextual texts, while reinforcing or fading over time through cumulative updates, and (2) a retrieval process that measures the relevance between Interest Units and documents based solely on semantic relationships, eliminating dependence on click signals to mitigate temporal biases. By integrating cumulative Interest Unit updates with the retrieval process, IRA continuously adapts to evolving user preferences, ensuring robust and fine-grained personalization without being constrained by past training distributions. We validate the effectiveness of IRA through extensive experiments on real-world datasets, including its deployment in the Home Section of NAVER's CAFE, South Korea's leading community platform.
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id arxiv_https___arxiv_org_abs_2504_17529
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle IRA: Adaptive Interest-aware Representation and Alignment for Personalized Multi-interest Retrieval
Lee, Youngjune
Jeong, Haeyu
Lim, Changgeon
Choi, Jeong
Lim, Hongjun
Kim, Hangon
Kwon, Jiyoon
Kim, Saehun
Information Retrieval
Machine Learning
Online community platforms require dynamic personalized retrieval and recommendation that can continuously adapt to evolving user interests and new documents. However, optimizing models to handle such changes in real-time remains a major challenge in large-scale industrial settings. To address this, we propose the Interest-aware Representation and Alignment (IRA) framework, an efficient and scalable approach that dynamically adapts to new interactions through a cumulative structure. IRA leverages two key mechanisms: (1) Interest Units that capture diverse user interests as contextual texts, while reinforcing or fading over time through cumulative updates, and (2) a retrieval process that measures the relevance between Interest Units and documents based solely on semantic relationships, eliminating dependence on click signals to mitigate temporal biases. By integrating cumulative Interest Unit updates with the retrieval process, IRA continuously adapts to evolving user preferences, ensuring robust and fine-grained personalization without being constrained by past training distributions. We validate the effectiveness of IRA through extensive experiments on real-world datasets, including its deployment in the Home Section of NAVER's CAFE, South Korea's leading community platform.
title IRA: Adaptive Interest-aware Representation and Alignment for Personalized Multi-interest Retrieval
topic Information Retrieval
Machine Learning
url https://arxiv.org/abs/2504.17529