JaccDiv: A Metric and Benchmark for Quantifying Diversity of Generated Marketing Text in the Music Industry

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Main Authors: Afzal, Anum, Mercier, Alexandre, Matthes, Florian
Format: Preprint
Published: 2025
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author Afzal, Anum
Mercier, Alexandre
Matthes, Florian
author_facet Afzal, Anum
Mercier, Alexandre
Matthes, Florian
contents Online platforms are increasingly interested in using Data-to-Text technologies to generate content and help their users. Unfortunately, traditional generative methods often fall into repetitive patterns, resulting in monotonous galleries of texts after only a few iterations. In this paper, we investigate LLM-based data-to-text approaches to automatically generate marketing texts that are of sufficient quality and diverse enough for broad adoption. We leverage Language Models such as T5, GPT-3.5, GPT-4, and LLaMa2 in conjunction with fine-tuning, few-shot, and zero-shot approaches to set a baseline for diverse marketing texts. We also introduce a metric JaccDiv to evaluate the diversity of a set of texts. This research extends its relevance beyond the music industry, proving beneficial in various fields where repetitive automated content generation is prevalent.
format Preprint
id arxiv_https___arxiv_org_abs_2504_20849
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle JaccDiv: A Metric and Benchmark for Quantifying Diversity of Generated Marketing Text in the Music Industry
Afzal, Anum
Mercier, Alexandre
Matthes, Florian
Computation and Language
Online platforms are increasingly interested in using Data-to-Text technologies to generate content and help their users. Unfortunately, traditional generative methods often fall into repetitive patterns, resulting in monotonous galleries of texts after only a few iterations. In this paper, we investigate LLM-based data-to-text approaches to automatically generate marketing texts that are of sufficient quality and diverse enough for broad adoption. We leverage Language Models such as T5, GPT-3.5, GPT-4, and LLaMa2 in conjunction with fine-tuning, few-shot, and zero-shot approaches to set a baseline for diverse marketing texts. We also introduce a metric JaccDiv to evaluate the diversity of a set of texts. This research extends its relevance beyond the music industry, proving beneficial in various fields where repetitive automated content generation is prevalent.
title JaccDiv: A Metric and Benchmark for Quantifying Diversity of Generated Marketing Text in the Music Industry
topic Computation and Language
url https://arxiv.org/abs/2504.20849