A longitudinal analysis of misinformation, polarization and toxicity on Bluesky after its public launch

Fuente: arXiv
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Hauptverfasser: Nogara, Gianluca, Sahneh, Erfan Samieyan, DeVerna, Matthew R., Liu, Nick, Luceri, Luca, Menczer, Filippo, Pierri, Francesco, Giordano, Silvia
Format: Preprint
Veröffentlicht: 2025
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author Nogara, Gianluca
Sahneh, Erfan Samieyan
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
author_facet Nogara, Gianluca
Sahneh, Erfan Samieyan
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
contents Bluesky is a decentralized, Twitter-like social media platform that has rapidly gained popularity. Following an invite-only phase, it officially opened to the public on February 6th, 2024, leading to a significant expansion of its user base. In this paper, we present a longitudinal analysis of user activity in the two months surrounding its public launch, examining how the platform evolved due to this rapid growth. Our analysis reveals that Bluesky exhibits an activity distribution comparable to more established social platforms, yet it features a higher volume of original content relative to reshared posts and maintains low toxicity levels. We further investigate the political leanings of its user base, misinformation dynamics, and engagement in harmful conversations. Our findings indicate that Bluesky users predominantly lean left politically and tend to share high-credibility sources. After the platform's public launch, an influx of new users, particularly those posting in English and Japanese, contributed to a surge in activity. Among them, several accounts displayed suspicious behaviors, such as mass-following users and sharing content from low-credibility news sources. Some of these accounts have already been flagged as spam or suspended, suggesting that Bluesky's moderation efforts have been effective.
format Preprint
id arxiv_https___arxiv_org_abs_2505_02317
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle A longitudinal analysis of misinformation, polarization and toxicity on Bluesky after its public launch
Nogara, Gianluca
Sahneh, Erfan Samieyan
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
Social and Information Networks
62P25, 91D30
H.3.5; K.4.1; K.6.5
Bluesky is a decentralized, Twitter-like social media platform that has rapidly gained popularity. Following an invite-only phase, it officially opened to the public on February 6th, 2024, leading to a significant expansion of its user base. In this paper, we present a longitudinal analysis of user activity in the two months surrounding its public launch, examining how the platform evolved due to this rapid growth. Our analysis reveals that Bluesky exhibits an activity distribution comparable to more established social platforms, yet it features a higher volume of original content relative to reshared posts and maintains low toxicity levels. We further investigate the political leanings of its user base, misinformation dynamics, and engagement in harmful conversations. Our findings indicate that Bluesky users predominantly lean left politically and tend to share high-credibility sources. After the platform's public launch, an influx of new users, particularly those posting in English and Japanese, contributed to a surge in activity. Among them, several accounts displayed suspicious behaviors, such as mass-following users and sharing content from low-credibility news sources. Some of these accounts have already been flagged as spam or suspended, suggesting that Bluesky's moderation efforts have been effective.
title A longitudinal analysis of misinformation, polarization and toxicity on Bluesky after its public launch
topic Social and Information Networks
62P25, 91D30
H.3.5; K.4.1; K.6.5
url https://arxiv.org/abs/2505.02317