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Main Authors: Xu, Junwei, Zhao, Zehao, Hu, Xiaoyu, Song, Zhenjie
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2505.03543
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_version_ 1866908351963594752
author Xu, Junwei
Zhao, Zehao
Hu, Xiaoyu
Song, Zhenjie
author_facet Xu, Junwei
Zhao, Zehao
Hu, Xiaoyu
Song, Zhenjie
contents The WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge focuses on effectively applying multimodal embedding features to improve click-through rate (CTR) prediction in recommender systems. This technical report presents our 1$^{st}$ place winning solution for Task 2, combining sequential modeling and feature interaction learning to effectively capture user-item interactions. For multimodal information integration, we simply append the frozen multimodal embeddings to each item embedding. Experiments on the challenge dataset demonstrate the effectiveness of our method, achieving superior performance with a 0.9839 AUC on the leaderboard, much higher than the baseline model. Code and configuration are available in our GitHub repository and the checkpoint of our model can be found in HuggingFace.
format Preprint
id arxiv_https___arxiv_org_abs_2505_03543
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle 1$^{st}$ Place Solution of WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge
Xu, Junwei
Zhao, Zehao
Hu, Xiaoyu
Song, Zhenjie
Information Retrieval
H.3.1; I.2
The WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge focuses on effectively applying multimodal embedding features to improve click-through rate (CTR) prediction in recommender systems. This technical report presents our 1$^{st}$ place winning solution for Task 2, combining sequential modeling and feature interaction learning to effectively capture user-item interactions. For multimodal information integration, we simply append the frozen multimodal embeddings to each item embedding. Experiments on the challenge dataset demonstrate the effectiveness of our method, achieving superior performance with a 0.9839 AUC on the leaderboard, much higher than the baseline model. Code and configuration are available in our GitHub repository and the checkpoint of our model can be found in HuggingFace.
title 1$^{st}$ Place Solution of WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge
topic Information Retrieval
H.3.1; I.2
url https://arxiv.org/abs/2505.03543