Item Level Exploration Traffic Allocation in Large-scale Recommendation Systems

Fuente: arXiv
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Main Authors: Wang, Dong, Jiao, Junyi, Bhadury, Arnab, Zhang, Yaping, Gao, Mingyan
Format: Preprint
Published: 2025
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author Wang, Dong
Jiao, Junyi
Bhadury, Arnab
Zhang, Yaping
Gao, Mingyan
author_facet Wang, Dong
Jiao, Junyi
Bhadury, Arnab
Zhang, Yaping
Gao, Mingyan
contents This paper contributes to addressing the item cold start problem in large-scale recommender systems, focusing on how to efficiently gain initial visibility for newly ingested content. We propose an exploration system designed to efficiently allocate impressions to these fresh items. Our approach leverages a learned probabilistic model to predict an item's discoverability, which then informs a scalable and adaptive traffic allocation strategy. This system intelligently distributes exploration budgets, optimizing for the long-term benefit of the recommendation platform. The impact is a demonstrably more efficient cold-start process, leading to a significant increase in the discoverability of new content and ultimately enriching the item corpus available for exploitation, as evidenced by its successful deployment in a large-scale production environment.
format Preprint
id arxiv_https___arxiv_org_abs_2505_09033
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Item Level Exploration Traffic Allocation in Large-scale Recommendation Systems
Wang, Dong
Jiao, Junyi
Bhadury, Arnab
Zhang, Yaping
Gao, Mingyan
Information Retrieval
This paper contributes to addressing the item cold start problem in large-scale recommender systems, focusing on how to efficiently gain initial visibility for newly ingested content. We propose an exploration system designed to efficiently allocate impressions to these fresh items. Our approach leverages a learned probabilistic model to predict an item's discoverability, which then informs a scalable and adaptive traffic allocation strategy. This system intelligently distributes exploration budgets, optimizing for the long-term benefit of the recommendation platform. The impact is a demonstrably more efficient cold-start process, leading to a significant increase in the discoverability of new content and ultimately enriching the item corpus available for exploitation, as evidenced by its successful deployment in a large-scale production environment.
title Item Level Exploration Traffic Allocation in Large-scale Recommendation Systems
topic Information Retrieval
url https://arxiv.org/abs/2505.09033