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Autores principales: Wu, Yuchen, Zhao, Mingduo, Canny, John
Formato: Preprint
Publicado: 2025
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Acceso en línea:https://arxiv.org/abs/2505.09583
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author Wu, Yuchen
Zhao, Mingduo
Canny, John
author_facet Wu, Yuchen
Zhao, Mingduo
Canny, John
contents Many online platforms incorporate engagement signals, such as likes, into their interface design to boost engagement. However, these signals can unintentionally elevate content that may not support normatively desirable behavior, especially when toxic content correlates strongly with popularity indicators. In this study, we propose structured prosocial feedback as a complementary signal, which highlights content quality based on normative criteria. We design and implement an LLM-based feedback system, which evaluates user comments based on principles from positive psychology, such as individual well-being. A pre-registered user study then examines how existing peer-based (popularity) and the new expert-based feedback interact to shape users' reposting behavior in a social media setting. Results show that peer feedback increases conformity to popularity cues, while expert feedback shifts choices toward normatively higher-quality content. This illustrates the added value of normative cues and underscores the potential benefits of incorporating such signals into platform feedback systems to foster healthier online environments.
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publishDate 2025
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spellingShingle Beyond Likes: How Normative Feedback Complements Engagement Signals on Social Media
Wu, Yuchen
Zhao, Mingduo
Canny, John
Human-Computer Interaction
Many online platforms incorporate engagement signals, such as likes, into their interface design to boost engagement. However, these signals can unintentionally elevate content that may not support normatively desirable behavior, especially when toxic content correlates strongly with popularity indicators. In this study, we propose structured prosocial feedback as a complementary signal, which highlights content quality based on normative criteria. We design and implement an LLM-based feedback system, which evaluates user comments based on principles from positive psychology, such as individual well-being. A pre-registered user study then examines how existing peer-based (popularity) and the new expert-based feedback interact to shape users' reposting behavior in a social media setting. Results show that peer feedback increases conformity to popularity cues, while expert feedback shifts choices toward normatively higher-quality content. This illustrates the added value of normative cues and underscores the potential benefits of incorporating such signals into platform feedback systems to foster healthier online environments.
title Beyond Likes: How Normative Feedback Complements Engagement Signals on Social Media
topic Human-Computer Interaction
url https://arxiv.org/abs/2505.09583