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Hauptverfasser: Lan, Haotian, Gao, Yao, Cheng, Yujun, Yuan, Wei, Wang, Kun
Format: Preprint
Veröffentlicht: 2025
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Online-Zugang:https://arxiv.org/abs/2505.16118
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author Lan, Haotian
Gao, Yao
Cheng, Yujun
Yuan, Wei
Wang, Kun
author_facet Lan, Haotian
Gao, Yao
Cheng, Yujun
Yuan, Wei
Wang, Kun
contents Social media's rise establishes user-generated content (UGC) as pivotal for travel decisions, yet analytical methods lack scalability. This study introduces a dual-method LLM framework: unsupervised expectation extraction from UGC paired with survey-informed supervised fine-tuning. Findings reveal leisure/social expectations drive engagement more than foundational natural/emotional factors. By establishing LLMs as precision tools for expectation quantification, we advance tourism analytics methodology and propose targeted strategies for experience personalization and social travel promotion. The framework's adaptability extends to consumer behavior research, demonstrating computational social science's transformative potential in marketing optimization.
format Preprint
id arxiv_https___arxiv_org_abs_2505_16118
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Semiotic Reconstruction of Destination Expectation Constructs An LLM-Driven Computational Paradigm for Social Media Tourism Analytics
Lan, Haotian
Gao, Yao
Cheng, Yujun
Yuan, Wei
Wang, Kun
Computation and Language
Applications
Social media's rise establishes user-generated content (UGC) as pivotal for travel decisions, yet analytical methods lack scalability. This study introduces a dual-method LLM framework: unsupervised expectation extraction from UGC paired with survey-informed supervised fine-tuning. Findings reveal leisure/social expectations drive engagement more than foundational natural/emotional factors. By establishing LLMs as precision tools for expectation quantification, we advance tourism analytics methodology and propose targeted strategies for experience personalization and social travel promotion. The framework's adaptability extends to consumer behavior research, demonstrating computational social science's transformative potential in marketing optimization.
title Semiotic Reconstruction of Destination Expectation Constructs An LLM-Driven Computational Paradigm for Social Media Tourism Analytics
topic Computation and Language
Applications
url https://arxiv.org/abs/2505.16118