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| Format: | Preprint |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2505.17112 |
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Table of Contents:
- This study examines cultural value alignment in large language models (LLMs) by analyzing how Gemini, ChatGPT, and DeepSeek prioritize values from Schwartz's value framework. Using the 40-item Portrait Values Questionnaire, we assessed whether DeepSeek, trained on Chinese-language data, exhibits distinct value preferences compared to Western models. Results of a Bayesian ordinal regression model show that self-transcendence values (e.g., benevolence, universalism) were highly prioritized across all models, reflecting a general LLM tendency to emphasize prosocial values. However, DeepSeek uniquely downplayed self-enhancement values (e.g., power, achievement) compared to ChatGPT and Gemini, aligning with collectivist cultural tendencies. These findings suggest that LLMs reflect culturally situated biases rather than a universal ethical framework. To address value asymmetries in LLMs, we propose multi-perspective reasoning, self-reflective feedback, and dynamic contextualization. This study contributes to discussions on AI fairness, cultural neutrality, and the need for pluralistic AI alignment frameworks that integrate diverse moral perspectives.