Saved in:
Bibliographic Details
Main Authors: Golovanevsky, Michal, Rudman, William, Lepori, Michael, Bar, Amir, Singh, Ritambhara, Eickhoff, Carsten
Format: Preprint
Published: 2025
Subjects:
Online Access:https://arxiv.org/abs/2505.17127
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1866909814204923904
author Golovanevsky, Michal
Rudman, William
Lepori, Michael
Bar, Amir
Singh, Ritambhara
Eickhoff, Carsten
author_facet Golovanevsky, Michal
Rudman, William
Lepori, Michael
Bar, Amir
Singh, Ritambhara
Eickhoff, Carsten
contents Multimodal Large Language Models (MLLMs) perform well on tasks such as visual question answering, but it remains unclear whether their reasoning relies more on memorized world knowledge or on the visual information present in the input image. To investigate this, we introduce Visual CounterFact, a new dataset of visually-realistic counterfactuals that put world knowledge priors (e.g, red strawberry) into direct conflict with visual input (e.g, blue strawberry). Using Visual CounterFact, we show that model predictions initially reflect memorized priors, but shift toward visual evidence in mid-to-late layers. This dynamic reveals a competition between the two modalities, with visual input ultimately overriding priors during evaluation. To control this behavior, we propose Pixels Versus Priors (PvP) steering vectors, a mechanism for controlling model outputs toward either world knowledge or visual input through activation-level interventions. On average, PvP successfully shifts 99.3% of color and 80.8% of size predictions from priors to counterfactuals. Together, these findings offer new tools for interpreting and controlling factual behavior in multimodal models.
format Preprint
id arxiv_https___arxiv_org_abs_2505_17127
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Pixels Versus Priors: Controlling Knowledge Priors in Vision-Language Models through Visual Counterfacts
Golovanevsky, Michal
Rudman, William
Lepori, Michael
Bar, Amir
Singh, Ritambhara
Eickhoff, Carsten
Computer Vision and Pattern Recognition
Machine Learning
Multimodal Large Language Models (MLLMs) perform well on tasks such as visual question answering, but it remains unclear whether their reasoning relies more on memorized world knowledge or on the visual information present in the input image. To investigate this, we introduce Visual CounterFact, a new dataset of visually-realistic counterfactuals that put world knowledge priors (e.g, red strawberry) into direct conflict with visual input (e.g, blue strawberry). Using Visual CounterFact, we show that model predictions initially reflect memorized priors, but shift toward visual evidence in mid-to-late layers. This dynamic reveals a competition between the two modalities, with visual input ultimately overriding priors during evaluation. To control this behavior, we propose Pixels Versus Priors (PvP) steering vectors, a mechanism for controlling model outputs toward either world knowledge or visual input through activation-level interventions. On average, PvP successfully shifts 99.3% of color and 80.8% of size predictions from priors to counterfactuals. Together, these findings offer new tools for interpreting and controlling factual behavior in multimodal models.
title Pixels Versus Priors: Controlling Knowledge Priors in Vision-Language Models through Visual Counterfacts
topic Computer Vision and Pattern Recognition
Machine Learning
url https://arxiv.org/abs/2505.17127