Virality detection and control strategies in rumor models

Fuente: arXiv
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Autores principales: Rifà, Eva, Vicens, Julian, Cozzo, Emanuele
Formato: Preprint
Publicado: 2025
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author Rifà, Eva
Vicens, Julian
Cozzo, Emanuele
author_facet Rifà, Eva
Vicens, Julian
Cozzo, Emanuele
contents We study the dynamics and intervention strategies of a rumor using the modified Maki-Thompson model. A key challenge in social networks is distinguishing between natural increases in transmissibility and artificial injections of rumor spreaders, such as through broadcast events or astroturfing. Using stochastic simulations, we compare two scenarios: one with organic growth in transmissibility and another with externally injected spreaders. Although both lead to high autocorrelation, only the organic growth produces oscillatory patterns in autocorrelation at multiple lags, an effect we can analytically explain using the $N$-intertwined mean-field approximation. This distinction offers a practical tool to identify the origin of rumor virality and also infer its transmissibility. Our approach is validated analytically and tested on real-world data from Twitter during the announcement of the Higgs boson discovery. In addition to detection, we also explore control strategies. We show that the average lifetime of a rumor can be manipulated through targeted interventions: placing spreaders at specific locations in the network. Depending on their placement, these interventions can either extend or shorten the lifespan of the rumor.
format Preprint
id arxiv_https___arxiv_org_abs_2505_24795
institution arXiv
publishDate 2025
record_format arxiv
spellingShingle Virality detection and control strategies in rumor models
Rifà, Eva
Vicens, Julian
Cozzo, Emanuele
Physics and Society
We study the dynamics and intervention strategies of a rumor using the modified Maki-Thompson model. A key challenge in social networks is distinguishing between natural increases in transmissibility and artificial injections of rumor spreaders, such as through broadcast events or astroturfing. Using stochastic simulations, we compare two scenarios: one with organic growth in transmissibility and another with externally injected spreaders. Although both lead to high autocorrelation, only the organic growth produces oscillatory patterns in autocorrelation at multiple lags, an effect we can analytically explain using the $N$-intertwined mean-field approximation. This distinction offers a practical tool to identify the origin of rumor virality and also infer its transmissibility. Our approach is validated analytically and tested on real-world data from Twitter during the announcement of the Higgs boson discovery. In addition to detection, we also explore control strategies. We show that the average lifetime of a rumor can be manipulated through targeted interventions: placing spreaders at specific locations in the network. Depending on their placement, these interventions can either extend or shorten the lifespan of the rumor.
title Virality detection and control strategies in rumor models
topic Physics and Society
url https://arxiv.org/abs/2505.24795